Blacklist, a leading creative agency specialising in International IP and brand initiatives across all creative solutions, production, themed attractions and gaming, has announced plans to expand further into the LBE sector, building on its in-depth knowledge of brands and IP.
Founded in 2016, Blacklist is a full-service, multidisciplinary creative agency. It has worked with many internationally recognised companies and intellectual properties, including LEGO, Disney, Paramount, Peloton, Nickelodeon, Pokémon and more. It utilises its years of experience and expertise to craft one-of-a-kind narratives, partnering with global brands to deliver memorable projects on a global scale.
Recently, the company made the decision to set up Blacklist Experiences as it continues to expand into the world of LBE. To lead this chapter, it has appointed Annabel Rochfort as general manager of location-based entertainment.
A unique company
Blacklist is a company built on IP professionals. Its expertise in IP negotiations covers every facet of the process, from contract negotiations to providing support throughout the project lifecycle, ensuring seamless execution of Binding License Agreement (BLA) accountabilities.
Introducing the company, Dom Ho, co-founder and joint MD, says: “We were delighted to be recognised as one of the Top 20 Great Places to Work in the UK as well as one of the best workplaces for women and wellbeing. We are committed to creating a positive, inspiring environment where we encourage our employees to deliver their best work. Due to multiple international clients, we support and maintain a diverse workforce that brings together individuals from a variety of backgrounds, experiences and perspectives.”
Mathias Upton-Hansen, co-founder and CEO, adds: “In a world, where individuals increasingly crave real-world social experiences, we’ve seen a rising demand from our clients for Location-Based Entertainment solutions. As a response to this trend, we made the strategic decision to establish Blacklist Experiences and appoint Annabel Rochfort to lead this exciting business. This organic growth move marks a significant milestone for Blacklist.”
Speaking about her new role, Rochfort says: “Since joining Blacklist In September I have been blown away by the creativity and talent they retain. Blacklist Experiences will offer a full turnkey solution from investor/ investment support, IP representation, IP contract negotiation, ride brokering, full attraction design service, guest audits, ride content creation and merchandising solutions.
“Our department has been built to offer a ‘one-stop-shop’ to support our very busy partners – creativity is our currency!”
Turnkey solutions for immersive entertainment
Blacklist Experiences offers a bespoke 360 turnkey solution, handling everything from the initial idea to the final execution, providing the client with a fully operational and market-ready entertainment experience. Its project teams are proprietary to each partner and include creatives, architects, engineers, and brand experience designers.
This new department is a trusted partner for bringing immersive entertainment experiences to life.
Lola Gamester, co-owner and joint MD adds:
“We’re not just about the finished product, delivering a fantastic client experience is also at the core of what we do. Our talented specialists work in partnership with in-house teams to craft exceptional storytelling, while our seamless production processes take the headache away. We are very excited to announce our new partnerships over the coming weeks leading up to IAAPA!”
Rochfort will be attending IAAPA Expo 2023 and attendees wishing to meet to discuss any of the above can contact her by email. Blacklist Experiences, in partnership with Simworx, will also be launching and showcasing a new bespoke concept during the trade show at 11.30 a.m. on Tuesday 14 November at the Simworx booth, #867.
