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Disney launches plastic-free boxes for dolls ahead of Earth Day

Disney has unveiled new plastic-free packaging for its classic dolls ahead of this year’s Earth Day on April 22, available online and at Disney World.

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disney dolls plastic-free packaging

Disney’s range of classic dolls will be sold in new plastic-free packaging on shopDisney.com and at Walt Disney World Resort and Disney stores in North America.

The classic dolls, which will soon be available at Disneyland, are made from sustainably sourced paper. It is 100 percent recyclable, reusable and easy to open.

The collection includes 15 classic characters such as Anna and Elsa from Frozen, Ariel from The Little Mermaid, and Belle from Beauty and the Beast.

Additional characters include Jasmin from Aladdin and Tiana from The Princess and the Frog, as well as Moana. The plastic packaging will be available at global locations later this year.

Sustainable packaging for Disney dolls

“We are always exploring new ways to lessen our environmental footprint and develop more innovative packaging and products that align with that goal,” said by Anthony Armenia, communications manager at Disney Parks, Experiences & Products.

Blooloop is supporting Earth Day (April 22) and has made a commitment to plant a tree for every ticket sold for greenloop. Blooloop is also donating 5 percent of ticketing revenue to Earth Day’s climate literacy programme.

Walt Disney Imagineering’s Emily Dow spoke at greenloop, a conference on sustainability in visitor attractions, on April 20. However, a recording of each session will be available to ticket holders for one month after the event.

greenloop supporting Earth Day

disney dolls plastic-free packaging

Disney is also supporting Earth Day in various ways, including nature-inspired experiences during a week-long celebration at Animal Kingdom.

Animal Kingdom is home to character appearances, engaging learning opportunities, limited merchandise and special F&B between April 18 and 24.

In addition, Disney is offering digital experiences on the My Disney Experience and Play Disney Parks apps as part of its Earth Day 2021 celebrations.

Images: Disney

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Bea Mitchell

Bea is a journalist specialising in entertainment, attractions and tech with 10 years' experience. She has written and edited for publications including CNET, BuzzFeed, Digital Spy, Evening Standard and BBC. Bea graduated from King's College London and has an MA in journalism.

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