Hard Rock has teamed up with Lionsgate to offer immersive pop-up experiences, events and F&B inspired by John Wick: Chapter 4.
Marking the film’s release on 24 March, Hard Rock’s hotels, casinos and cafes will feature unique experiences for fans of the film franchise.
Starting on 15 March, some Hard Rock hotels and casinos will be serving Continental Hotel-inspired F&B. Drinks on offer include ‘killer cocktails’ and Blanton’s bourbon over ice with a gold coin.
As for food, dishes include ‘Oysters Wick’, ‘Dry Aged Bone-in NY Strip’, and ‘Three Men, One Pencil Chicken Satay’.
Lionsgate’s LBE offerings
Hard Rock Cafes across North America, and some in Europe, will also be serving a ‘Wagyu-Yaga Burger’, and cocktails such as ‘Vengeance on the Rocks’ and ‘No Business-Espresso Martini’.
An immersive experience is also available at the Hard Rock Hotel New York and Hard Rock Cafe on Hollywood Blvd in Los Angeles.
The gamified experience is in New York between 16 and 20 March, and in Los Angeles between 21 and 25 March.
Per a press release, guests “must use their street smarts and cunning tactics to help John Wick fight for his freedom”.
There will be immersive tests, including a ‘sake tasting roulette’, a tarot reading, and a hunt for hidden messages in Wick’s weaponry.
Additionally, select pet-friendly Hard Rock hotels are offering John Wick-themed swag for guests and their furry friends as part of the ‘Unleashed: Canine Concierge’ programme.
“Hard Rock is incredibly excited to partner with Lionsgate on this highly anticipated film release as we continuously strive to elevate the entertainment offerings that are core to our brand’s DNA,” said Keith Sheldon, the president of entertainment at Hard Rock International.
Elsewhere, Motiongate Dubai’s Lionsgate area has expanded to include the world’s first coaster based on John Wick.
Lionsgate also has a Blair Witch escape experience in Las Vegas, a Saw escape attraction in London, and the Lionsgate Entertainment World theme park in China.
Images: Lionsgate / Hard Rock
