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Netflix partners with the Design Museum to create immersive exhibit

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netflix design museum

The new exhibition will showcase “the Netflix experience”, as well as the platform’s design philosophy and evolution.

Netflix has teamed up with the Design Museum in London for an immersive exhibit that celebrates the streaming service’s design journey through “fan favourites”, launching in summer 2022.

The new exhibition at the Design Museum will showcase “the Netflix experience”, as well as the platform’s design philosophy and evolution. Details are currently being kept under wraps, but Netflix has promised visitors will enjoy “fan favourites”.

“When something is designed well, it makes life easier, gives us joy and brings people together,” Steve Johnson, Netflix’s vice president of design, wrote in a statement. “And just like entertainment, design can fundamentally change the way we live our lives.”

“At Netflix, building an intuitive, seamless experience has been at the heart of our business for the last 25 years: from our very early days as a mail-order DVD company, to our role today bringing entertainment to homes and devices around the world,” he added. “Design plays a key role in connecting our members with great stories.”

Netflix exhibit launches in summer 2022

Last year, Netflix acquired the Roald Dahl Story Company (RDSC), with plans to use this golden ticket to create “immersive experiences”. The streaming giant later launched its first-ever Stranger Things pop-up shops.

“As part of our tenth year in the UK, we couldn’t think of a better moment to look back at the evolution of the Netflix experience and celebrate our journey together,” Johnson said.

Netflix already lends its Stranger Things and The Haunting of Hill House IP to Universal parks for Halloween Horror Nights. It also collaborated with the Brooklyn Museum on an exhibition featuring costumes from The Crown and The Queen’s Gambit.

Images: Netflix

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Bea Mitchell

Bea is a journalist specialising in entertainment, attractions and tech with 10 years' experience. She has written and edited for publications including CNET, BuzzFeed, Digital Spy, Evening Standard and BBC. Bea graduated from King's College London and has an MA in journalism.

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