We take a look at the very best immersive art destinations – including Superblue, Wake the Tiger, and Frameless – arranged by city.
1.teamLab Phenomena (Abu Dhabi, UAE)
teamLab Phenomena Abu DhabiteamLab Phenomena Abu Dhabi opened in April 2025 on Saadiyat Island.
Based on teamLab’s new concept of environmental phenomena, this attraction uses sophisticated algorithms, digital technologies, and environmental data to present ever-changing artworks.
As visitors move through the space and touch the surfaces, their interactions shift the sights, sounds, scents, and textures of each work.
Exhibits include Massless Suns and Dark Suns, which the collective says will "challenge perceptions of reality", and Levitation Void, which features a moving black circle, or void, that its decribes as "born and maintained by its environment".
teamLab developed the location in collaboration with Abu Dhabi’s culture and tourism department (DCT Abu Dhabi) and Miral.
It is part of the Saadiyat Cultural District, which is set to be the world's largest collection of world-class cultural and educational institutions, including the Louvre Abu Dhabi, the Zayed National Museum, the Natural History Museum Abu Dhabi and a Guggenheim museum.
Prior to opening, Mohamed Khalifa Al Mubarak, chairman of DCT Abu Dhabi, said: “teamLab Phenomena Abu Dhabi will offer an immersive journey that sparks infinite curiosity and imagination in all who visit.
"At the intersection of art, technology, and nature, it will create a world of limitless wonder and creativity."
teamLab Phenomena Abu Dhabi won First Place in Immersive Experience - Culture at the blooloop 2025
Innovation Awards.2.Wake the Tiger (Bristol, UK)
Wake The Tiger in Bristol, UK, is described as an experiential art gallery, interactive theme park and detailed film set created by the artistic team behind the Boomtown music festival.
The attraction launched in 2022 and includes 27 environments, from underwater worlds, mechanical chambers and secret passageways to forests, temples and ice caves.
Visitors enter the world of ‘Meridia’ through a portal, where they find an abandoned factory that previously housed a mysterious community of adventurers. The psychedelic space showcases works by more than 100 artists, poets, scenic artists, robotics experts, fabricators, costume makers, architects, videographers and prop makers.
"We’re now open, but the experience will never be finished," said Graham MacVoy, Wake The Tiger’s managing director and co-founder. "It’s got to keep evolving. There are tonnes of bits we’re excited about adding. A lot of it will be narrative-based."
In early 2024, Wake The Tiger opened a whole new level of rooms and installations. The expansion adds 15 new spaces and 1,000 square metres to the experience, and takes visitors on a journey beyond Meridia, passing through The Void to the OUTERverse.
In 2025, it announced plans to create Europe's largest immersive art experience at Westfield London, set to open in summer 2026.
The 80,000-square-foot space will be an expansive and interconnected world, following on from the original universe in Bristol.
Luke Mitchell, co-founder and chief creative officer at Wake The Tiger, said: "This is a culmination of over 20 years of creative world-building, from the ground-breaking Boomtown Fair festival to a new genre of immersive visitor attractions in Amazement Parks, the space in Westfield London has totally blown our mind.
"It’s as if it was created for us and we can’t wait to transform it into an alternate dimension."
3.WNDR Museum (Chicago, US)
Chicago's WNDR Museum combines art and technology for a multi-sensory experience where visitors can see, hear, touch and smell the exhibits. The space shows installations by cutting-edge artists, collectives, technologists and designers.
In 2024, WNDR launched its Boston location.
Exhibits include Japanese artist Yayoi Kusama’s infinity room Let’s Survive Forever, Studio Leigh Sachwitz and flora&faunavisions’ installation INSIDEOUT, an immersive 360° video, light and sound experience which evokes the experience of a storm, and the signature Light Floor from Brightlogic x WNDR Studios.
4.The Real Unreal (Dallas-Fort Worth, US)
The Real Unreal is Meow Wolf’s fourth permanent exhibition, and opened in July 2023. The exhibition has attracted critical acclaim, and won first place in two categories in the 2023 blooloop Innovation Awards.
This experience builds on the Meow Wolf collective’s established themes of houses, portals, and the ‘eternal return’, and features a new storyline by sci-fi and fantasy author LaShawn Wanak.
“The Real Unreal’s narrative journey takes a leap through the spaces between universes, and is the first major step in connecting the Meow Wolf story universe,” said Dale Sheehan, Meow Wolf’s senior vice president and executive creative director.
Spanning 29,000 square feet, the Real Unreal is located in the Grapevine Mills shopping mall in the Dallas-Fort Worth metroplex.
“Malls have been such an incredible and weird part of the American story, especially for a lot of us that grew up in the ’80s and ’90s," said Meow Wolf founder Vince Kadlubek.
"It is an exciting thought that these spaces could be filled with incredible art and immersive experiences, opening a new era of opportunity for the creative economy.”
The experience includes more than 70 installations across 30 rooms, with contributions from over 40 artists, such as Dan Lam, Carlos Donjuan, Yana Payusova, Tsz Kam and Sergio Garcia.
In 2025, the Real Unreal launched
Prime Materia, a cocktail bar, snack station and interactive installation that expands the location’s narrative universe.The Real Unreal is also home to the
Matt King Mystery Center, a multipurpose space for art and creativity dedicated to the late
Matt King, a Meow Wolf co-founder and artist.
5.Convergence Station (Denver, US)
Meow Wolf's third permanent exhibit, Convergence Station, launched in Denver in September 2021. The attraction is a mind-bending space containing art, portals, rooms and wormholes across multiple worlds.
“Our most ambitious project to date, the Denver exhibition is bound to bend minds, inspire creativity, and touch hearts when we open our doors this fall,” said Todd Richins, former executive creative producer at Meow Wolf, ahead of the opening.
The four-floor exhibition took three years to make, and is home to over 70 unique installations, rooms and portals. These include the neon metropolis of C Street, the frozen civilisation of Eemia, the labyrinths of Ossuary, and Numina – where space-time can be transcended.
Convergence Station contains artworks from 300 creatives, including 110 artists from Colorado. These include Kalyn Heffernan, Christopher Owen Nelson, Everything is Terrible!, Sofie Birkin and Molina Speaks.
In 2025, Convergence Station hosted a closed beta activation in collaboration with Niantic Spatial, the makers of Pokémon Go, to explore expanding the Meow Wolf universe through augmented reality (AR).
6.UBS Digital Art Museum (Hamburg, Germany)
Image credit: Thorsten Bauer Set to open in 2026, UBS Digital Art Museum will be Europe’s largest museum for digital and immersive art.
Spanning 6,500 square metres with 12-metre-high ceilings, the new museum’s star attraction is a permanent teamLab Borderless exhibition from the renowned international art collective.
The museum’s founder, entrepreneur and technology investor Lars Hinrichs, saw teamLab’s immersive art in Tokyo and was inspired to bring the concept to Europe.
The teamLab experience in Tokyo was “technically, the best thing I’ve ever seen”, Hinrichs told blooloop. “Everybody else came out with a smile. Then I had the idea – because of real estate projects in Hamburg – to bring this amazing experience to the city.
He added: “What we want to bring or create is the most relevant platform for digital immersive art in Europe. [We want to] be the place and venue for this new art form worldwide and make digital art tangible and accessible for everybody.”
7.Radio Tave (Houston, US)
Meow Wolf’s Radio Tave location opened in Houston in late 2024.
This experience builds on the familiar themes and characters of the Meow Wolf universe with a new narrative that invites visitors to “change their frequency”, said Vinny Nicoletti, Meow Wolf’s chief marketing and revenue officer.
Here, visitors will explore a radio station that has crossed into another dimension, with an enormous maze of labyrinthine paths, portals, secret doors and multi-sensory mysteries.
One of the immersive art company’s most sound-focused experiences to date, Radio Tave combines Meow Wolf’s pioneering storytelling with the work of over 100 artists, half of whom are from Texas, to create a unique audiovisual experience.
“The visuals and soundscapes of Radio Tave are on another level,” said former Meow Wolf senior creative producer Susie Cowan.
“Visitors will be immersed in a rich, multi-sensory experience that invites them to explore a world that feels both vast and deeply personal.”
The attraction includes a cavernous grotto with living instruments, the ETNL radio station, and the multi-room Obsidiodyssey installation by Santa Fe-based artist Janell Langford, which explores the creative process in multiple dimensions.
It also features Cowboix Hevvven, a restaurant and dive bar in the afterlife.
Led by artist and creative director Cole Bee Wilson, this space explores and reimagines cowboy culture and community.
Visitors will encounter a “weeping grief creature”, a pool shark with a disco ball for a head, and an “octogenarian armadillo spinning yarns of the bar’s numerous patrons”.
“Cowboix Hevvven is a love letter from a Texan dreamer,” said Wilson.
“It’s a psychedelic space that puts the ‘all’ in y’all and serves as a self-referential, autobiographical take on my Texan imagination. There’s a seat at the bar for all y’all here in Cowboix Hevvven.”
8.Seismique (Houston, US)
Seismique is an innovative, experiential art museum in Houston, Texas. Billed as a tech-driven 'intergalactic playground', it features over 30 unique 'galaxies' set across 40,000 square feet.
Set in a research lab led by a team of alien scientists, the attraction features artificial intelligence (AI), immersive experiences, gamification, projection mapping, alien sculptures, and "dazzling displays of light, color, and sound".
Seismique was founded by Steve Kopelman, principal and COO of Escape the Room, the largest escape room company in the US.
"Seismique will transport locals and visitors alike to an entirely new and unforeseen universe of creative inspiration and artistic manifestation," Kopelman said.
"The galaxies are designed to stimulate imagination, heighten curiosity, inspire wonder and, most importantly, deliver an extreme dose of fun."
“We’re trying to ensure that Seismique offers so much that you really can’t take in everything in one visit. So, that gives you a good reason to come back," Kopelman told blooloop.
To support the creative community in the local area, 12 of the attraction’s 40 galleries were reserved for Houston-based artists. The venue provides technology-driven educational workshops for students from local schools with a focus on STEAM subjects (science, technology, engineering, arts, mathematics).
Seismique also offers spaces for meetings, events, and live performances, along with an 18-hole mini golf course, an arcade, and a themed bar.
9.teamLab Borderless (Jeddah, Saudi Arabia)
The highly-anticipated teamLab Borderless immersive art experience launched in Jeddah in June 2024. This is the art collective’s first museum to open in the Middle East.
Located in the city’s historic district, a UNESCO World Heritage Site, the 10,000-square-metre space was developed in collaboration with the Saudi Ministry of Culture and contributes to the Kingdom’s Vision 2030 goals.
Visitors can ‘wander, explore, and discover’ more than 80 independent artworks, which transcend physical borders and interact with one another to create a borderless environment. Spaces include the Borderless World, Future Park, Forest of Lamps, EN TEA HOUSE, and more.
The Athletics Forest space, for example, offers an innovative athletics challenge.
Exhibits include Rapidly Rotating Bouncing Sphere, where guests jump on rotating spheres of the same colour to create caterpillars; and Multi Jumping Universe, where jumping creates a distortion on the exhibit surface which draws in star dust, eventually creating a black hole.
teamLab founder Toshiyuki Inoko said: “Humans perceive the world with their bodies and think with their bodies. When you explore a complex, three-dimensional world with your own body, you physically perceive the world three-dimensionally and in turn your thoughts become three-dimensional.
“We started this project, Athletics Forest, with the hopes to enhance three-dimensional and higher-dimensional thinking. Spatial awareness is said to be correlated with innovation and creativity.
“I grew up in a rural area and played in the mountains, but in today’s society and schools, the body is stationary. I think cities are surrounded too much by flat information such as books, TV, and smartphone screens.
“That is why we created a three-dimensional space that excessively demands the physical body. It is a space where people can perceive art with their physical bodies.”
10.Arte Museum (Jeju, South Korea)
Arte Museum Orlando
d’strict’s immersive art experience, Arte Museum, launched in Jeju, South Korea in September 2020. It has since expanded to include other cities in South Korea, as well as locations in China, Dubai, and North America.
The Las Vegas location was awarded second place in the Immersive Experiences - Culture category of the 2024 blooloop Innovation Awards.
This immersive experience offers visitors a dynamic journey that engages all five senses and continues d’strict’s ongoing work at the intersection of technology, art, and nature.
Installations such as ETERNAL NATURE uses advanced technology to blur the lines between reality and fantasy, and are delivered in a visualisation partnership with Barco.
Jin Lee, creative director of ARTE MUSEUM and vice president, told blooloop:
“That distilled version of nature is what we are bringing to the table in terms of experiencing nature with technology.
“It differs from the VFX effects seen in movies. In movies, the depiction of real-life natural landscapes is often just a replica of what already exists.
“This distinctly digital language is what resonates with the audience of ARTE MUSEUM. It spills over into feeling the solace and grandeur of nature, at the same time.”
A further iteration of the attraction is set to open at Icon Park in Orlando in 2027.
d’strict first found fame with the public artworks WAVE (2020) and Waterfall-NYC (2021), created with anamorphic illusion, a type of projection technique used to create an illusion of depth and three-dimensionality.
11.Atlas9 (Kansas City, US)
Created by experience design firm Dimensional Innovations, immersive art experience Atlas9 opened its doors in late 2025.
The 46,000-square-foot venue in Kansas City immerses visitors in a fictional, nostalgic movie theatre where scenes from "forgotten films" from the 1990s are brought to life, accompanied by art installations, performer interactions, and secret storylines.
Visitors can explore the box office, various themed rooms and corridors, a 1940s-themed jazz club and speakeasy, a 240-seat auditorium with projection mapping, an arcade, and a pizza parlour.
"Our team of designers and craftsmen have pushed the boundaries of environmental storytelling to create an interactive experience unlike anything else in the Midwest," said Tucker Trotter, CEO of Dimensional Innovations.
"It's a destination people will want to experience again and again."
He added, "Of course, Kansas Cityis the perfect place for this sort of installation – because it's a city full of dreamers, builders and believers in big ideas."
12.Omega Mart (Area 15, Las Vegas, US)
In February 2021, Meow Wolf’s second permanent installation, Omega Mart, opened as the anchor space at AREA15. Later that year, it was awarded first place in the immersive category of the blooloop Innovation Awards.
"Whether guests are operating machines in the Factory or transported to the Projected Desert via a trippy portal, Omega Mart is a truly interactive narrative experience," said Emily Montoya, co-founder of Meow Wolf.
Omega Mart, known as 'America’s Most Exceptional Grocery', features four themed areas and 60 unique environments. It brings together purchasable products with art installations, and, at 52,000 square feet,is more than twice the size of Meow Wolf ’s House of Eternal Return.
It contains interactive art, installation rooms, and portals to other worlds from artists such as Brian Eno, Amon Tobin, Shrine, Beach House and Android Jones.
Items on offer at Omega Mart include Whale Song Antiperspirant/Antidepressant, Nebula Loaf, and Americanized Beef.
Additional attractions in this Meow Wolf location include a Tron -inspired office space set in a labyrinth-style maze called Dramcorp and an interactive playground. It also has a bar called Datamosh, as well as an area known as the Seven Monolith Village that transports visitors to psychedelic realms.
Night Shift, a new adults-only exhibition experience, opened in early 2026.
In its first year, Omega Mart welcomed 1,000,007 visitors. It also sold 4,555 ‘Tattoo Chicken’ T-shirts, and more than 3,000 ‘Daikon Pals’ plush toys.
"The process of creating Omega Mart was a monumental undertaking that sourced the work of 325 artists and collaborators over the course of three years," said Corvas Brinkerhoff, Meow Wolf co-founder and former executive creative director for the Las Vegas location.
Experiential art and entertainment complex Area15 is home to art installations, state-of-the-art technology, immersive experiences, retail and F&B.
Among its art offerings is Art Island, a permanent space which showcases artwork inspired by festivals and an ever-changing Japanese maple tree and canopy with more than 5,000 LED lights.
Gallerie 360 Inside The Portal is an immersive audio and visual experience within Area15’s 360-degree projection-mapped room, while Shogyo Mujo by Bart Kresa Studio and Joshua Harker is an interactive giant skull covered in 3D projection mapping.
The Spine is a dynamic corridor featuring art installations and F&B.
Wink World: Portals to the Infinite comes from Chris Wink, the co-founder of Blue Man Group. The art and entertainment project boasts six infinity mirror rooms, each featuring a production number with black light and dynamic stage effects, as well as the Aliume 3D Psychedelic Art Gallery.
"It’s a cool space; it’s entertainment, it’s amusement," said Area15 CEO Winston Fisher. "We are a storytelling company. It’s a word that you hear a lot, though only a few people actually do it with authenticity."
"With Area15, at the end of the day, we’re building an imagination box," added Fisher. "It’s a place of wonder, a place of excitement, where creativity is not scared to flourish. We don’t go for perfection, but for creativity of expression."
13.Frameless (London, UK)
The first permanent digital art experience in London, Frameless offers immersive interpretations of famous artworks. Instead of simply viewing the painting, the venue immerses guests in every brushstroke and splash of colour.
"We’re multi-tech. Each of our galleries is using a different form of technology," Richard Relton, chief executive at Frameless, told blooloop.
The attraction features interactive digital interpretations of masterpieces by Cézanne, Klimt, Kandinsky, Monet, Canaletto and Rembrandt. These are showcased in galleries called Beyond Reality, Colour In Motion, The World Around Us, and The Art Of Abstraction.
Rosie O’Connor, creative projects lead at Artscapes UK & senior curator at Frameless, said: "For those that are new to art history, your Frameless experience is just the start of your journey.
“We hope to inspire you to go and see the original works – to learn more and ask big questions. And for those of you who are well versed in art history, we hope Frameless connects you to these artworks with fresh perspectives."
Relton added: "Technology can become outdated quickly.
“We wanted to make sure that every aspect of Frameless was future-proofed so it would have longevity and relevance in the years to come."
Frameless has plans to launch in major cities across the world in the coming years.
14.Lightroom (London, UK)
David Hockney at London Lightroom by 59 Studio. Image credit Justin SutcliffeA joint venture between 59 Studio and London Theatre Company, Lightroom opened in 2022, billed as the ‘home of artist-led storytelling’.
The digital projection-based venue works closely with artistic talent across art, music, film, fashion, science, and more to create unique projects across a broad range of genres.
The inaugural exhibition, DAVID HOCKNEY: BIGGER & CLOSER (not smaller and further away), offered viewers a glimpse into Hockney's creative inspiration and thought process, opening up fresh perspectives on some of his most well-known as well as more recent pieces.
Other projects have included The Moonwalkers: A Journey with Tom Hanks, Vogue: Inventing the Runway, and Prehistoric Planet: Discovering Dinosaurs with Damian Lewis.
15.Dataland (Los Angeles, US)
Set to open in 2026, Refik Anadol’s Dataland will be the world’s first Museum of AI Arts.
A living space where human imagination intersects with machine creativity, the venue seeks to redefine artistic expression in the AI era.
The 25,000-square-foot museum will feature five galleries, including an Infinity Room, a 12x12 ft perfect cube with mirrored walls, ceiling, and floors. It uses projectors to display pulsating black-and-white imagery, treating light as a medium and data as colour.
With AI-generated scents created by the Large Nature Model, this will be the first immersive environment to utilise World Models, an advanced generative AI that comprehends real-world physics and spatial dynamics.
Initially created at UCLA in 2014 as his first immersive data sculpture, Infinity Room has toured 35 cities worldwide and welcomed over 10 million visitors.
Building on this legacy, Dataland’s Infinity Room highlights the remarkable technological and artistic evolution of Refik Anadol Studio since its inception.
Anadol told blooloop, "The museum is a reflection of our time, but also aims to use AI for good and to solve problems like accessibility, ethical data collection and use, and sustainability by computing with renewable energy.
“We are trying our very best to be a good example while innovating and creating breakthroughs."
16.Superblue (Miami, US)
Superblue Miami launched in Florida in 2021, with installations including a light-based Ganzfeld work by James Turrell, an immersive environment by Es Devlin, and a transcendent digital experience by teamLab.
"Each of these artists provokes us to see our relationship to the world and each other in completely new ways," said Superblue co-founder and CEO, Mollie Dent-Brocklehurst. "Superblue is at the forefront of how we experience immersive art."
Superblue invites visitors to enjoy art outside of traditional museums and galleries. The 50,000-square-foot space was designed for large-scale works that immerse and engage visitors through the art experience.
James Turrell’s AKHU is a large-scale installation that immerses visitors in a monochrome-lit room, while teamLab: Between Life and Non-Life is a series of interconnected artworks. Es Devlin’s Forest of Us starts as a movie, and visitors can walk through the film into a mirror maze.
The venue also includes a versatile programming and events space, and an outdoor cafe named Blue Rider.
Superblue aims to support artists and engage audiences with experiential art, and plans to expand across the US and internationally.
"Superblue was created in response to the public’s rapidly growing interest in experiential art that provokes new ways of understanding ourselves and the world around us," said Marc Glimcher, co-founder of Superblue.
In 2021, Therme Art, part of wellbeing organisation Therme Group, became a strategic investor in Superblue.
Therme Art combines digital art experiences with wellness attractions, working with artists and architects to commission and develop projects for wellbeing resorts.
17.Atelier des Lumières (Paris, France)
Bruno Monnier founded Culturespaces, the French foundation specialising in immersive art experiences, in 1990.
The group's mission "is to make art more accessible to a wider and younger public", said Monnier.
"With the creation of our unique inclusive digital experiences, based on video, music and interactivity, we want to invite visitors of all backgrounds for a fascinating immersive journey into the artistic universe."
In 2018, it launched its first digital art museum at Atelier des Lumières, a former foundry in Paris. This space envelopes visitors in projected masterpieces by artists such as Leonardo da Vinci, Egon Schiele and Gustav Klimt.
Later that year, Culturespaces expanded its offerings with a second venue in South Korea. The Bunker de Lumières is located in a former bunker on the Pacific island of Jeju.
Bassins de Lumières then opened in Bordeaux in June 2020. This offers an immersive exploration of the works of Klimt and Paul Klee. Their iconic works of art were recreated by digital artists before being brought to life by more than 100 Barco projectors.
Augustin de Cointet de Fillain, former director of Bassins de Lumières, said: “Bassins de Lumières offers a totally unique, sensory experience, including projected video, light and sound.
"The mix of the location, the recreated artwork from Klimt and Klee, and the superb image quality of Barco projectors make this exposition an unequalled experience."
Barco collaborated with Culturespaces again for Infinity des Lumières at the Dubai Mall. This initially focused on the masterpieces of Van Gogh, as well as Japanese artists Hokusai and Kuniyoshi.
"Infinity des Lumières is an inspiring and immersive experiential addition to the UAE’s art and culture industry that will attract both residents and visitors from all over the world," said Catherine Oriol, former director of Infinity des Lumières.
In 2022, Culturespaces launched its first immersive art venue in North America. In its first installation, Hall des Lumières in New York City displayed expansive luminescent images of works by Klimt.
In 2025, it opened the Atelier des Enfants space at the Port des Lumières space in Hamburg, Germany. Here, children and adults can make drawings inspired by Henri Rousseau, which are then displayed in an immersive projection.
18.House of Eternal Return (Santa Fe, US)
The House of Eternal Return is an immersive 'fun-house' in downtown Santa Fe, New Mexico.
The unique art experience spans 20,000 square feet and was designed by the Meow Wolf collective.
Visitors can explore hidden passages and play with interactive light and musical objects as they journey through more than 70 rooms of immersive art.
The narrative focuses on the Selig family, who disappeared after a forbidden experiment at their Victorian mansion.
"The story goes that something occurs to the family," Vince Kadlubek, former CEO and co-founder of Meow Wolf, told blooloop.
"An event happens in which time and space get compromised. These wormholes have attached themselves to the house."
The house is located at the centre of a multiverse, accessible to the public via an array of portals and interfaces.
“That’s the way we designed the project,” said Kadlubek. “Then we allowed artists to come up with all of the various components of the multiverse. There is sculpture and painting and audio and interactivity. When audiences go inside, they get to explore and discover things on their own.
“We don’t tell them where to go. We don’t give the maps, or a guide. All we do is give them total freedom to do what they want to do in a ‘choose your own adventure’ sort of experience.”
“It is totally original," he added. "The story is original. The type of experience that people have is original."
Recently added artworks have included Necro Techno Flesh Complex by Jess Johnson, and The Temple of a Thousand Stories by Danaé Brissonnet.
19.teamLab Borderless (Tokyo, Japan)
teamLab Borderless first launched as a permanent museum in Tokyo in June 2018.
The global group of artists, programmers, engineers, CG animators, architects and mathematicians, founded by Toshiyuki Inoko, explores the relationship between the self and the world through art.
In early 2024, it moved from its original home on Tokyo’s Odaiba waterfront and opened at its new location in Azabudai Hills Modern Urban Village.
New works for this location include the large-scale Light Sculpture – Flow series, and Microcosmoses – Wobbling Light, in which wobbling lights move continually through an eternally expanding space.
Takashi Kudo, teamLab’s communication director, told blooloop: “There is no border between the art. There are no boundaries between the artworks and visitors. The visitors’ existence is one with the artworks.
“In its new iteration of teamLab Borderless, there are more artworks and, therefore, more experience. Beyond that, it is more… Borderless.”
Like Superblue, teamLab has also merged art and wellness with TikTok teamLab Reconnect. The experience was an art and sauna exhibition in Tokyo where visitors could experience the artworks while alternating hot saunas and cold baths before entering a neurological state called 'sauna trance'.
20.teamLab Planets (Tokyo, Japan)
teamLab Planets in Tokyo invites visitors to walk barefoot through four large-scale exhibition spaces and gardens where they can be immersed in the artworks and ‘become one with the flowers’.
Artworks react when visitors enter the space, blurring the boundaries between the artwork, the individual, and other visitors.
The attraction's gardens include 13,000 live orchids and a continually changing, glowing moss garden.
Between 1 April 2023 and 31 March 2024, the museum welcomed 2,504,264 visitors, breaking the Guinness World Record for the most visited museum dedicated to a single group or artist.
teamLab Planets opened a new expansion in early 2025. This increased the venue's size by 1.5 times and includes F&B and retail.
Among its new spaces are Athletics Forest, Future Park, and the Catching and Collecting Forest, where visitors use smartphones to capture and examine various species.
Toshiyuki Inoko, founder of teamLab, said: “Physically exploring with others, discovering and catching something, then taking the chance to broaden interests based on what was caught. This is what we have been doing naturally over the long course of human history.
“For humanity, the acts of catching and gathering are fun, educational, and part of life.”
Other new additions include the Orchid Glass House, where visitors can drink tea surrounded by orchids, the Living Art Store, and Sketch Factory.
21.Balloon Museum (touring, various locations)
Balloon Museum invites audiences of all ages to encounter contemporary art from the inside out.
Visitors float, bounce, crawl, or breathe with works by leading artists such as Carsten Höller, Philippe Parreno, Marta Minujín, Rafael Lozano-Hemmer, A.A. Murakami, and Paola Pivi, among others.
The attraction, which won third place in the Immersive Experience - Culture category of the 2025 blooloop Innovation Awards, launched in Rome in 2022.
Since then, it has welcomed more than ten million visitors across Europe, Asia, and North America.
In 2023, the Balloon Museum made its US debut at Pier 36 in New York City with its exhibition Let’s Fly.
The show later toured to Los Angeles, where its 21 inflatable installations included the debut of Mariposa – a 26-foot-wide sculpture with more than 39,000 colourful LEDs, by LED artist Christopher Schardt.
Every edition of the Balloon Museum is unique, influenced by the local art community and culture but "connected through the shared central medium of air", according to a press release.
22.Artechouse (Washington DC, US)
Artechouse first opened in 2017 in Washington, DC and now has venues in Houston and NYC. These innovative digital art spaces showcase experiential, technology-driven artworks that stimulate the senses and encourage visitors to interact with the exhibits.
"There are multiple ways of examining the relationship between art, science, and technology”, said Artechouse co-founder Tatiana Pastukhova.
“Our focus is the use of technology in the creation of the new media art. Living in a highly digital world, our lives are becoming more and more inseparable from the use of technology."
In summer 2023, Artechouse launched a new exhibition that draws from NASA’s galactic data captured by the James Webb Space Telescope.
Sandro Kereselidze, Artechouse’s co-founder and chief creative officer, said:
“Conceptualized through many collaborative sessions with NASA’s team of scientists and specialists, Beyond the Light takes groundbreaking science and data and brings it to life artistically in a way that’s never been done before.”
Mall of America: Nickelodeon Universe
Stranger Things Experience
Nerf brand activation, Toys R Us
Reeses retail experience, Hersheypark
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David Hockney at London Lightroom by 59 Studio. Image credit Justin Sutcliffe
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