Brand stories

Success in experiential design: insights from a career in attractions

Industry veterans Eddie Newquist & Robin Stapley share some of the key lessons they have learned during projects for Disney, Universal, Warner Bros. and more

9th Nov 2022 Trends

Linda Dong on the rise of IP & branded LBE in China

We speak to the president of China Leisure Development Company about her top trends to watch

11th Oct 2022 IP

Here be dragons: Studio Tour brings Game of Thrones to life

Immersive new visitor experience features authentic sets and costumes alongside interactive moments, as well as F&B and retail

6th Oct 2022 Brand experiences

The best new creepy and creative Halloween haunts for 2022

New attractions include a collaboration with The Weeknd and a horror movie crossover experience

3rd Oct 2022 Halloween

Unique film and TV brands becoming new LBE experiences, from Saw to Stranger Things

Meet the most exciting TV and film LBE projects from the likes of Lionsgate, Netflix and Sony Pictures

31st Aug 2022 Brand experiences

Video game IP and the move from consoles to LBE experiences

Game developers such as Nintendo, Ubisoft and Square Enix have all launched location-based attractions

9th Aug 2022 Gaming

Pimentel & Partners: where passion meets performance to create memorable experiences

New firm builds on founder's two decades of work in the brand experience sector

27th Jul 2022 Brand experiences

Merlin’s Ash Tailor on finding new talent and listening to the kids

Tailor talks to blooloop about creating brand experiences around the iconic brick, as well as Merlin's new XCalibre Rising programme

19th Jul 2022 Legoland