Cinchio, a technology platform specialist, has announced the acquisition of Tatvam Analytics Inc., a leader in Voice of Customer and guest sentiment analysis.
Tatvam has many years of experience helping some of the biggest and most well-known brands understand visitor feedback at scale and use those insights to drive measurable improvements.
It brings a strong track record of providing precise, real-time sentiment analysis and actionable reporting for cultural attractions, museums, entertainment venues, and multi-site hospitality operations.
With a reputation for reliability, in-depth insight, and trusted collaboration, Tatvam aligns with Cinchio’s growing portfolio of technology solutions.
The acquisition bolsters Cinchio’s ability to help operators use technology to provide an outstanding visitor experience.
Connecting sentiment & performance
By using Tatvam’s proven sentiment analysis with Cinchio’s operational solutions, such as POS, digital ordering, and data tools, organisations can connect visitor feedback directly to actual performance outcomes.
Operators can discover how visitor sentiment links to sales trends, menu effectiveness, and staffing, enabling them to make informed decisions that improve operations and guest experience.
Tom Bell, managing director, says: "Tatvam has earned lasting trust across the industry through consistent results and a clear focus on the guest perspective.
"Integrating this capability into Cinchio will allow operators to connect guest sentiment directly to operational performance and make better decisions that improve both experience and revenue."
For Tatvam clients, the platform and team will remain the same.
As part of Cinchio, they will also benefit from wider sector knowledge, multi-site support, and continuing investment in product innovation.
Branding updates and improved functionality will be rolled out gradually over the upcoming months.
The acquisition reflects Cinchio’s aim to help operators improve efficiency, uncover insights, and enhance the visitor experience through technology solutions that connect guest feedback with daily operations.
By integrating sentiment data with tools such as POS, digital ordering, and analytics, Cinchio helps operators transform data into actionable insights, simplify operations, empower teams, and achieve measurable results.
Earlier this year, Cinchio Solutions partnered with Apex Order Pickup Solutions to introduce smart food lockers at the Pittsburgh Zoo & Aquarium.
