FuzionGamz, the world’s first dynamically interactive gaming experience, is celebrating the opening of its first venue, where guests can discover a whole new attraction category.
Visitors can explore a dynamic game environment built with Unreal Engine and patented SmartTrax technology. FuzionGamz blends the engagement of video games, the excitement of laser tag, and the collaborative challenge of escape rooms into a single, scalable experience.
See also: FuzionGamz: reality meets gaming in a dynamic interactive adventure
Dynamic adventures powered by patented tech
Players step into a game chamber surrounded by floor-to-ceiling screens powered by Unreal Engine, delivering visuals that react instantly to every move. The SmartTrax tracking technology ensures that every action, whether solving puzzles, dodging enemies, or firing IR blasters, dynamically shapes the evolving game world in real-time.
Unlike static attractions, FuzionGamz offers adaptable gameplay. The system modifies difficulty and objectives based on player age and skill, allowing mixed-age groups to enjoy the same adventure. Younger players might swat bugs while teenagers face bosses, all within the same responsive universe.
Hidden relics unlock powers, Easter Eggs reveal character backstories, and endless layers of discovery promote repeat visits and deeper engagement.
The concept was developed by Rick Briggs, an industry pioneer well known for innovations such as MagiQuest and the iconic waterpark splash bucket, among many other notable achievements.
“I wanted to create something that feels like stepping inside a video game, but with real-world interaction and teamwork," he says. "FuzionGamz is about merging digital immersion with physical play, to provide something to appeal to all ages.”
For operators, the technology-enabled aspect of this innovation offers real advantages. It’s a scalable attraction with a platform that adapts, providing new narratives without costly rebuilds and requiring less staffing than similar business models.
"A game-changer"
The first installation at AmazingXscapes, a family-run escape room venue with hundreds of five-star reviews, has added FuzionGamz as its fifth experience.
Owner Brett More says:
“This is a game-changer for us. It’s fast-paced, visually stunning, and deeply interactive. Families and gamers seem to love it. Another plus is it is easier to operate than our other adventures, giving us more capacity”.
Early guest feedback has been overwhelmingly positive, praising the immersive graphics, skirmish action, and team challenges. One player summed it up: “It’s like being inside a video game - it’s unreal.”
For more information on FuzionGamz for your venue or partnership opportunities, visit the website above or connect on LinkedIn. Briggs will also be attending IAAPA Expo 2025 in Orlando next week and is available for meetings.
