Huitt-Zollars, a 100% employee-owned professional services firm dedicated to transforming the built environment, has announced its designation as a global premier partner of the Themed Entertainment Association (TEA), the leading international network for creators, designers, and builders of immersive experiences.
This sponsorship represents Huitt-Zollars’ continued investment in the themed entertainment and experiential design sector, supporting the advancement of location-based entertainment (LBE), hospitality, and storytelling-driven environments.
'Built on collaboration'
The TEA brings together a global community of professionals across design, production, technology, and operations. Through initiatives such as SATE (Storytelling + Architecture + Technology = Experience), INSPIRE, and the Thea Awards, the organisation plays a critical role in shaping the future of experiential development worldwide.
As a global premier partner, Huitt-Zollars joins a select group of organisations committed to supporting TEA’s mission to connect, educate, and elevate the industry.
"This partnership reflects our belief that the future of our industry is built on collaboration," says Andy Fastman, SVP and commercial practice leader at Huitt-Zollars.
"The TEA provides a platform where ideas, disciplines, and talent come together to push the boundaries of what experiences can be.
"As a firm that integrates architecture, engineering, and creative development, we see this as an opportunity to not only support the organization, but to actively contribute to the evolution of how experiences are designed and delivered around the world."
Tea members at TEA SATE Europe 2023
Huitt-Zollars brings the strength of a national, employee-owned architecture and engineering firm with nearly 600 professionals across 24 offices.
The firm’s commercial practice spans entertainment, both themed and non-themed, hospitality, food and beverage, retail, LBE, immersive, interactive, and experiential venues.
Huitt-Zollars’ creative development team works in tandem with the firm’s architecture, engineering, and infrastructure experts to bridge creative intent with technical execution.
Collaborating with designers, operators, and content creators, the team translates ideas into fully integrated, buildable environments, supporting projects from early concept through final delivery while helping clients manage cost, schedule, and long-term operational success.
Shaping the sector
The designation also reflects Huitt-Zollars’ ongoing involvement in TEA leadership and programming.
Members of the firm actively contribute to industry dialogue through participation in conferences, panels, and working groups, with representation at both the divisional and international board levels, helping to shape conversations around the future of experiential design and development.
TEA Presents panel at IAAPA Expo Europe 2022
Greg Senner, vice president at Huitt-Zollars, says: "TEA represents the collective energy of an industry that is constantly evolving.
"For us, this is about more than visibility. It is about supporting the people and ideas that drive this industry forward.
"From large-scale destination experiences to emerging local entertainment concepts, we see an opportunity to help raise the bar by connecting creative thinking with the discipline required to bring those ideas to life."
As Huitt-Zollars continues to expand its presence in themed entertainment and experiential development, this collaboration strengthens its global partnership capabilities and helps shape the next generation of experience-driven environments.
