Katapult, the international guest experience design agency, is marking the launch of the new Gladiators Experience at the NEC in Birmingham, UK, developed in partnership with Live Nation, MGM, Floor-Jon Films Inc., and Patrick Doherty Design.
Opening on 2 May, the experience invites fans to try iconic challenges from the much-loved TV show, such as Hang Tough, Duel, The Wall, and the Eliminator, and explore the Gladiators Training Facility.
Central to the experience is the Vault, which offers interactive displays and museum exhibits tracing the show's history. With games, challenges, and photo opportunities, visitors can find out if they have what it takes to become the ultimate champion.
Phil Higgins, co-founder at Katapult, says: "Bringing a project of this magnitude to life required a seamless strategic collaboration.
"Working alongside Live Nation, MGM, and Patrick Doherty Design allowed us to fuse broadcast-quality aesthetics with world-class visitor attraction standards.
"Our focus was on ensuring that the brand’s incredible heritage and current popularity were brought to life, while creating a scalable, commercially successful experience that delivers for partners and fans alike."
From concept development to production support
Katapult's contributions to the 10,000-square-metre project ranged from concept design through to executive production, with its production support and expert team also assisting with the build and installation.
Working closely with the TV show’s design team, the agency delivered original set pieces and new fabrications that brought the Gladiators Experience to life.
From authentic props and museum exhibits to innovative, low-touch physical activities, every element of the experience has been produced by the Katapult team and Patrick Doherty Design to evoke the excitement of the beloved show.
Earlier this year, Katapult, the University of Birmingham and Drayton Manor Resort announced a world-first research partnership to decode neurodivergent visitor experiences.
This project marks the first in-depth academic study of how neurodivergent people, including those with autism, ADHD, dyspraxia, and sensory processing differences, think, feel, and navigate in high-stimulation environments.
Rebecca Hardy has over 10 years' experience in the culture and heritage sector. She studied Fine Art at university and has written for a broad range of creative organisations including artists, galleries, and retailers. When she's not writing, she spends her time getting lost in the woods and making mud pies with her young son.
