Little Lion Entertainment, a leading immersive attractions company, has announced plans for a flagship venue in Dubai dedicated to The Crystal Maze Live Experience.
This forms part of an international expansion aimed at bringing the attraction to audiences worldwide, and marks the beginning of a new era for the adrenaline-filled experience.
'Beginning of a global adventure'
This announcement follows the signing of a 10-year international rights extension with Banijay, the global content powerhouse behind The Crystal Maze IP, and represents one of the most significant collaborations in the immersive entertainment industry.
Little Lion Entertainment’s UK venues in London and Manchester have attracted hundreds of thousands of visitors. Its expansion into the UAE builds on this success and positions The Crystal Maze at the forefront of the Middle East's rapidly growing entertainment industry.
Tom Lionetti-Maguire, founder and CEO of Little Lion Entertainment, says: "Since opening its doors in April 2016, the Crystal Maze Live Experience has been an absolute phenomenon in the UK, and the energy and passion from our guests has been nothing short of extraordinary.
"Now, we're thrilled beyond measure to bring the magic, mayhem, and unforgettable excitement of the Maze to brand new audiences in Dubai and beyond.
"This isn't just an expansion - it's the beginning of a global adventure. Our new flagship venue will capture everything fans love about the original show while pushing the boundaries of what's possible in immersive entertainment. We're reimagining the Crystal Maze experience for the next generation, and we genuinely cannot wait to open the doors and watch the magic unfold."
The decade-long extension of the already successful collaboration with Banijay demonstrates a strong vote of confidence in Little Lion Entertainment's vision and execution, solidifying the company's position as a leader in transforming iconic entertainment brands into world-class live experiences.
This announcement marks a significant moment for Little Lion Entertainment, bringing one of the UK's most beloved and nostalgic entertainment formats to the global stage and paving the way for future developments.
Recently, Little Lion Entertainment announced it will open three new Arcade Arenas across the UK over the coming months, with a substantial new funding package from HSBC UK. This will include a flagship venue in central London.
