Green 4 Solutions, experts in Customer Relationship Management technology, have announced that the Eden Project will be using their advanced CRM, communication and sales solutions.
The Eden Project is putting customers at the heart of its business strategy and sees CRM as a catalyst for organisation-wide change.
An Eden Project representative said, “We chose Green 4 to deliver our new CRM system after a thorough selection process and we’re very pleased to be working with them. Improving our CRM is vital to our charitable aims and outreach programmes.”
Green 4’s system will allow the Eden Project to use data to build a customer centric strategy based on an enhanced understanding of customer needs.
Green 4 Technical Director, David Robinson said, “We’re thrilled to be working with Eden’s ambitious team and are excited to be a part of the positive change of their business. We feel very much in tune with the aims set out by Eden and have a solution that is a perfect fit for leisure and attraction organisations such as theirs.”