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Imagine celebrates success of Brick Masters Studio, a new travelling exhibition

Touring exhibition’s first venue reports a 30% increase in visitors

Imagine Brick Masters Studio

Imagine, acreator of engaging visitor experiencesthat entertain, educate, and inspire,is celebrating the success of Brick Masters Studio: Build with LEGOBricks Like a Pro, which launched at Science North in Sudbury, Canada, in February.

The run marks the world premiere of the interactive and immersive exhibition by internationally acclaimed artist Sean Kenney. It is already proving successful, with Science North reporting a 30% increase in visitors over the same period last year, and a Net Promoter Score of 90.


Ashley Larose, president & CEO Science North, says: "Brick Master’s Studio is immersive, hands-on, and packed with great science content. From the moment visitors step inside, they’re transported into a creative, curiosity-driven space. Our visitors are loving it, and the numbers reflect that- the feedback has been incredibly positive!"

Brick Masters Studio is on show at Science North until 1 September, and will then tour internationally. The exhibition is now available to book.

Imagination & innovation

Produced by Imagine with science content developed by Science North, this 5,500 to 10,000 square foot experience includes more than 100 sculptures made with Lego bricks, hands-on activities, and insights into the artistic process.

Tom Zaller, president and CEO of Imagine, says: "We are proud to partner with Sean Kenney and Science North to develop Brick Masters Studio, an exhibition that brings together innovative artistry and meaningful educational experiences, inspiring visitors of all ages to explore their imagination."

See also: Science North: inspiring science education locally and globally

Imagine Brick Masters Studio gallery view

Brick Masters Studioinvites guests to discover the boundless possibilities of building and design, and understand how creativity, science, and engineering can combine.

Guests will see extraordinary sculptures built with over two million Lego pieces. In Sean’s Workshop, they will learn how scientific principles like shape, form, and colour theory affect the creation of his artworks. The Sculpting with Shapegallery reveals how to 'brickify' 2D designs into 3D sculptures, and Color Collision dives into the captivating science of colour through dynamic displays and hands-on activities.

Imagine Brick Masters Studio activity

Imagine recently developed a new visitor experience for the Delta Flight Museum in Atlanta, US. Following its renovation, the museum officially reopened on 7 April. The vibrant, guest-focused attraction at Delta’s Atlanta headquarters combines immersive storytelling, interactivity, and state-of-the-art technology with Delta’s 100-year heritage.

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