The Museum of Broadway is due to launch in New York City’s Times Square in summer 2022 as the first permanent museum that celebrates Broadway’s history.
Located at 145 West 45th Street in Manhattan, the Museum of Broadway is an interactive and immersive attraction. It was founded by entrepreneur and producer Julie Boardman and Rubik Marketing founder Diane Nicoletti.
“We are thrilled to create a museum honoring Broadway’s extraordinary history, the trailblazers who pushed the art form forward and celebrate its bright future,” said Boardman (via Deadline).
“We’re delighted to be working closely with members of the theatre community to build an authentic experience that visitors of all ages will enjoy.”
Museum celebrating Broadway’s history
The Museum of Broadway will explore the history of theatre in New York, from its birth to present day. It will highlight the pioneers, progressive moments and some of the world’s most beloved plays and musicals.
The attraction will also feature immersive installations that put guests inside some of the biggest musicals of all time, designed by leading contemporary visual artists and Broadway designers.
Immersive video projections will take visitors through the history and migration of NYC’s theatres, and a special exhibit looks at the making of a Broadway show.
“We really thought it would be this great idea that was a hybrid of both an experiential museum that’s very interactive and colorful and fun,” Nicoletti told the New York Times.
New York City requires proof of vaccination
“As well as making sure that we were really getting the integrity of the history of Broadway, by including costumes and artifacts and historic elements as well.”
Meanwhile, New York City requires proof of vaccination to enter restaurants, fitness centres and indoor entertainment venues, including theatres and museums. NYC’s vaccination mandate is dubbed the ‘Key to NYC’.
Earlier this year, the New-York Historical Society announced a $140 million expansion of its building, which will house the new American LGBTQ+ Museum.
Images: Museum of Broadway