Picsolve, the leading digital content creation partner for world-class visitor destinations, is to provide its innovative imaging technology to Madame Tussauds Nashville, Tennessee.
Music City’s hotly anticipated, new tourist attraction is set to be a magnet for music lovers from all over the world.
Visitors will be able to capture and instantly share their experiences as they get up close and personal with legends and current stars including Johnny Cash and Carrie Underwood.
Picsolve has been selected as the sole partner to provide the technology behind all the interactive photography experiences within Madame Tussauds Nashville. Visitors will be able to have their photo taken among a host of specially created immersive sets surrounded by the best known names in the country music business. They can then instantly upload and share the moment on their favourite social media sites.
Fans also get the chance to pose with instruments and become a Nashville star themselves thanks to Picsolve’s green screen technology. Their image is captured and converted into bespoke take home merchandise, including a personalised vinyl album cover, tour poster and VIP backstage pass.
16th Madame Tussauds attraction to select Picsolve
The Nashville site is the 16th Madame Tussauds attraction in the world to select Picsolve as its digital content creation partner. The news reinforces Picsolve’s growing partnership with Merlin Entertainments, and furthers the company’s rapid expansion in the US.
“Picsolve and Merlin Entertainments have a proven track record in providing customers with inventive and exciting image opportunities,” confirmed Danny Low, Head of Retail New Development Midway and RTP, Merlin Entertainment. “We are thrilled to have them on board for this very special musical experience in Nashville.”
Alan Wright, Picsolve CEO described the US market as ‘strategically important’ to the company’s geographic diversification plans.
“We pride ourselves in equipping our partners with the industry-leading tools and the invaluable skill-set they need to provide the best possible live experiences for their customers,” he added. “We set the bar with our creative ideas and themed set installations and we can’t wait to see how Madame Tussauds’ visitors react to the experiences.”