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UK museums celebrate Museum Meme Day

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museum meme

Museums in the UK have celebrated ‘Museum Meme Day’ by posting captioned pictures of their artefacts on Twitter.

Many of the Twitter accounts behind popular UK museums posted a meme related to art, history and even the people that visit. It follows a popular trend of Classic Art memes, where pictures of famous artworks were captioned.

A meme is an internet phenomenon that usually consists of a recognisable image with a humorous or relatable caption added.

The memes added new captions to classic artefacts in their collections:

Others, including the Natural History Museum and National Football Museum, made a comment on the visitors and their behaviour:

VisitEngland recently released data about English attractions and their use of marketing and digital media.

17% of visitor attractions increased their marketing spend in 2017, while 10% decreased. Those that increased tended to be those that saw an increase in visitor numbers, growth predominantly driven by overseas visitors.

93% of attractions have a website, 89% use some form of digital communications (a slight increase on previous years). More than one third have an online booking system, at 37%.

Digital communications appear to be working. The attractions that used them saw a 2% increase in visitors. The attractions that did not saw a 3% decline.

For the second year in a row, Instagram and Pinterest are becoming more in use by visitor attractions. 44% now use the social networks, up from 22% in 2015. However, it does appear that attractions are narrowing in on their social media use – the proportion of sites using “other” social media has more than halved since 2016. This suggests attractions are investing more time into the mainstream social media.

https://www.news18.com/news/buzz/your-favorite-historical-artefacts-are-now-memes-as-museums-celebrate-national-musmeme-day-1853715.html

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Michael Mander

Michael Mander

I am a journalist from Essex, England. I enjoy travelling, and love exploring attractions around the world. I graduated from Lancaster University in 2018. Twitter @michael_mander.

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