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TOR Systems holds successful annual User Forum in London

TOR Systems, ticketing and booking specialist, hosted its annual User Forum in London on 23 January 2020.

the TOR Systems User Forum was held at the St Pancras Renaissance Hotel in London

 In its 18th iteration, the event took place at the St Pancras Renaissance Hotel.

TOR customers from around the UK attended the User Forum. Here, they were able to learn about what the company has delivered in the past year, They also discovered what is on the roadmap for future developments to its real-time integrated booking and ticketing system ‘Maxim’.

Daniel Jordan delivers the opening address at the TOR Systems User Forum

Daniel Jordan is the Managing Director of TOR Systems. He presented the company’s 2019 projects, including updates at the UK Parliament, Drusilla’s Park, BBC Tours, BeWILDerwood and the National Memorial Arboretum.

He also spoke about new improvements to the technology, such as the upgrade from Maxim to MaximCloud, the company’s new cloud-based solution, as well as other usability improvements.

Updates at the TOR User Forum

In addition to this, Jordan ran through updates to the system that will come over the next few years. For example, expanded membership functionality and Verifone integration. The TOR System users attending the User Forum then had a chance to say how the company could improve the technology and what they wanted to see next.

“We use a multi-tiered approached to developing our product road map. The input from customers is a key factor in our decisions,” said Jordan. “Having the opportunity to discuss as a collective group at the user forum is vital to steering the direction of the product and our continued success within the market place.”


As well as updates from TOR, attendees at the User Forum also heard from guest speakers. This included Hannah Monteverde, Top Banana (her real job title) at BeWILDerwood’s new park opening in Cheshire Summer 2020. BeWILDerwood is an imaginative children’s play attraction that opened in Norfolk in 2007.

Hannah Monteverde from BeWILDerwood delivering a talk for TOR Systems

The park has story-driven attractions including treehouses, boat rides and slides, as well as zip lines and marsh walks. It welcomes 150,000-170,000 guests a year. “If everyone is leaving BeWILDerwood with grubby knees we have done a good job,” said Monteverde.

The parks are based on a series of books by founder Tom Blofeld. These sell 100,000 copies, or “1 in 7 people in Norfolk” according to Monteverde. BeWILDerwood has implemented TOR Systems technology into its existing park and will also be using the system in the upcoming second park in Cheshire.

Other guest speakers at the User Forum included Peter Hunnybun, Corporate Sales Manager, UK Sales at Verifone, and Blooloop’s Business Development Manager Ella Baskerville.

Sarah Bagg, Account Manager, organised the event. She also introduced John Randall who recently joined the team as Project Manager. After the successful event, attendees enjoyed drinks at the hotel bar.

TOR Systems has been in the ticketing business since 1981, with clients including Tatton Park and BA i360.

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Ella Baskerville

Ella Baskerville

Ella is Business Development Manager and looks after client relationships and new business. Joining Blooloop in 2015, she has a degree in Natural Science from the University of Bath, but her true passion lies with the attractions industry and is a self-confessed theme park geek.

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