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Sloomoo’s new slime experience in LA gets opening date

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sloomoo institute la

New attraction includes a giant slime slingshot and DIY slime bar

The Sloomoo Institute, an interactive slime museum with a focus on wellness, has announced an opening date for its new location in Los Angeles.

Launched in 2019 with an experiential space in New York City, the Sloomoo Institute has already expanded to Chicago, Atlanta and Houston.

Opening on 8 September, the flagship LA venue will immerse guests a world of touch, sound, scent and sight, with textured, coloured and scented slime used to offer a sensory and healing experience.

The 13,000-square-foot attraction in West Hollywood includes a DIY slime bar where guests can make their own slime from more than four million unique combinations.

sloomoo institute la

It also boasts a slime wall, a space with kinetic sand “doons”, a giant slime slingshot, ASMR audio installations, immersive and interactive videos, and a mirrored sound bath experience.

Guests can get slimed at ‘Sloomoo Falls’ and walk on more than 500 gallons of cloud slime at ‘Lake Sloomoo’ in the new location.

“Expanding to this vibrant city is a dream come true for us, especially with Los Angeles being the nucleus for entertainment,” said Karen Robinovitz, co-founder and co-CEO of Sloomoo.

“We want to continue sparking joy and creativity across the country, and we are excited to share our world of wonder with the diverse and dynamic community of nearly four million Angelenos and 49+ million visitors that Los Angeles welcomes annually.”

Get slimed and walk on cloud slime

The new Sloomoo museum will bring more than 150 full-time and part-time jobs to LA, inclusive of people who identify as neurodivergent or on the autism spectrum.

“The importance of creating spaces that welcome people of all cognitive and physical abilities is deeply personal to me as a mom and wife to two people who have special needs,” said Sara Schiller, co-founder of Sloomoo Institute.

“Angelenos who are differently abled deserve work opportunities and cultural spaces that bring them from the margins into the active society center.”

The Sloomoo Institute is a new take on the trend for immersive wellness experiences

Images courtesy of Sloomoo Institute

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Bea Mitchell

Bea is a journalist specialising in entertainment, attractions and tech with 15 years' experience. She has written and edited for publications including CNET, BuzzFeed, Digital Spy, Evening Standard and BBC. Bea graduated from King's College London and has an MA in journalism.

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