Camp has teamed up with Universal Products & Experiences once again, this time on a Gabby’s Dollhouse-themed immersive retail experience.
Inspired by the upcoming Gabby’s Dollhouse movie, Gabby’s Dollhouse x Camp is described as a “cat-tastic” experience, and a fantastical world of imaginative exploration and creative fun.
The new attraction opens at Camp‘s Los Angeles location on 26 September to coincide with the global theatrical release of Gabby’s Dollhouse: The Movie on the same date.
It will then open in Charlotte, North Carolina at Camp’s new store in SouthPark Mall on 10 October.
“This immersive experience beautifully blends the heart of Gabby’s world with the magic of Camp – celebrating generational play, creativity, friendship, and the everyday adventures that spark joy,” said Jenica Myszkowski, Camp CEO.
Guests will step through Camp’s signature Magic Door and discover Gabby and her Gabby Cats in 5,000 square feet of themed rooms.
Highlights include a recreation of Gabby’s iconic bedroom, home to Pandy Paws and the dollhouse, as well as a Cotton Candy Treehouse.
Guests will get to make party treats in Cakey’s kitchen, gather decorations for a party in the Fairytale Garden with Kitty Fairy, and mix potions and get a makeover in MerCat’s bathroom.
Visitors can also slide down a magical rainbow into the underwater world of Merlantis, dance with DJ Catnip as he spins beats and rainbow bubbles, and meet Gabby in person.
“DreamWorks Animation’s Gabby’s Dollhouse is a joyful celebration of the magic of play, sparking creativity and building confidence in young children,” said Rafa Macias, global CPG commercial officer at Universal Products & Experiences.
“We’re thrilled to expand our partnerships with Camp and bring Gabby’s Dollhouse: The Movie to life through an immersive experience that invites fans into a fantastical adventure, filled with discovery, hands-on learning, and our adorable cat characters.”
In line with Camp’s play/product hybrid model of retail, there will also be a curated selection of Gabby’s Dollhouse gifts and toys to buy as part of the experience.
Gabby’s Dollhouse x Camp will be in Los Angeles and Charlotte for a limited time before moving to another Camp location.
Images courtesy of Universal and Camp
