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Sports Simulator brings football experience to Hastings FEC

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OWENS FEC Hastings Debenhams

Owens has transformed a former department store into a modern tourist destination

Sports Simulator, a provider of advanced leisure simulators, has provided its popular leisure system for a Family Entertainment Centre (FEC) which recently transformed a former retail store into a visitor destination.

The UK south coast Hastings branch of Debenhams closed as a result of the chain permanently closing its doors nationwide in 2021.

Hastings Debenhams store
Former Debenhams store in Hastings, UK

Many stores in similar scenarios have since found alternative uses, including being split into smaller units or converted into city centre accommodation. Hastings’ vacant store near the resort’s seafront however was an ideal location for a new FEC.

With twenty experiences set over three floors, Owens features a range of activities for all ages including bowling, crazy golf, VR activities, soft play, a “Bizarre but True!” exhibition, Pirate Smugglers Experience, and various eateries.

Sports Simulator was responsible for providing the Football Simulator attraction for the new offering.

A diverse leisure offering

Sports Simulators are frequently installed in leisure facilities including FECs, amusement arcades, trampoline parks, sports/health clubs, and holiday parks. They can be found in other areas such as communal buildings, sports shops, dining establishments, lodging establishments, private residences, and museums.

One of the most favoured ways for shopping centres to compete with internet shopping is by turning their property into a destination, made possible through retailtainment. This is a proven method to draw residents back into their town centres and to change their wider spending habits.

Sports Simulator Owens Football Bay
Football Simulator Bay at Owens

A popular solution for retail property owners and operators is Sports Simulators, which offers over 60 sports with more than 1,500 game challenges and 3,500 sporting venues, updated by Sports Simulator regularly. 

Sports Simulators are designed specifically for each client’s space and are simple for any reputable technology business to install after receiving online instruction. With remote online and on-site sales tools showcasing the sports simulation software to clients via the regularly updated sports simulator website, sales teams can offer the solution for their clients while also showcasing the amazing features of this distinctive technology.

Sports Simulators are also an option for promotional activities, used by brands and landmarks around the world such as Stade de France, the 80,000-capacity stadium in Paris.

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Adam Whittaker

Adam studied Marketing and Advertising Management at Leeds Beckett University. Originally from Lancashire and now based in Norfolk, UK, you can usually find him appreciating art deco design or on a roller coaster.

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