Christie, the global visual and audio technology company, officially became a technology partner for the redevelopment of the British Academy of Film and Television Arts (BAFTA) headquarters in London. The technology enhanced redeveloped headquarters will enable BAFTA to dramatically expand its learning and talent support program relaunching in 2022.
Engaging future generations
World-renowned charitable organization BAFTA supports creative performing arts talent in the UK and abroad. Chiefly, its work is bringing the very best in film, games and television to the attention of the public.
“It’s a privilege to partner with a world-leading arts charity with such creative heritage,” says Michael Bosworth, Executive Vice President, Enterprise, Christie. “We are confident Christie’s technologies can play a role in BAFTA’s efforts to inspire, nurture and develop the next generation of creatives as part of its stunning refurb at 195 Piccadilly.”
The renovation and relaunch mean BAFTA can engage over 10 million people as an online resource. In addition, the technology partnership means flagship Christie products will be throughout BAFTA’s physical spaces.
Tech-enabled spaces
In the reception area, a large Christie MicroTiles LED video wall will welcome guests. Meanwhile, the Shaw Theatre will use a DCI-compliant Christie CP2309-RGB pure laser cinema projector. Additionally, rooms and multi-purpose spaces will house Christie 1DLP laser projectors and LCD display panels, powered by Christie software.
Quick edge-blending and stacking projection systems owing to a multi-camera, automated tool in the Ray Dolby Room Foyer. The two video walls plus enormous projection display will employ Christie Pandoras Box Server and Christie Mystique Premium Edition.
“The state-of-the-art technology Christie provides will give BAFTA some of the resources needed to dramatically expand our learning and talent development program,” says Louise Robertson, Executive Director of Partnerships and Fundraising. “With the generous support of our partners and donors, BAFTA will be able to provide the next generation with the tools to develop a career in film, games and television.”
Previously, Christie provided RGB pure laser projection technology to the Aquarium of the Pacific in Long Beach, California.
