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D-BOX enters Australian market with 200+ motion seat deal

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D-BOX Recliner moton seat

The Australian cinema chain HOYTS is to equip four auditoriums in Melbourne and Sydney with over 200 D-BOX motion seats.

During the past decade, D-BOX Technologies has built up a following from cinema-goers in over 40 countries. Its motion seats immerse audiences in the storyline by perfectly synchronising movement with the action on the screen.

ā€œAfter 10 years in the movie business, we are so proud of signing an agreement like this one, especially with a prestigious client like HOYTS,ā€™ā€™ says Claude Mc Master, president and CEO of D-BOX. ā€œThis is our first time in Australia, so weā€™re thrilled to finally give moviegoers an opportunity to experience the latest blockbusters through the power of our immersive motion technology.ā€

HOYTS_cinemas_LogoHOYTS is one of Australia’s leading entertainment companies and the nation’s largest single-brand cinema operator. It boasts 52 sites in both Australia and New Zealand. The high fidelity D-BOX seats will be rolled out to every auditorium at the Sydney and Melbourne sites. Installation is set to begin in the middle of this year.

ā€œThis new agreement will change the way people watch movies in the most comfortable D-BOX motion recliner seats,ā€ says HOYTS Group president and CEO, Damian Keogh. ā€œWeā€™re very eager to introduce movie-goers to an incredibly immersive way to experience movies that already has legions of fans all over the globe.ā€

Based in Montreal, Canada, D-BOX Technologies prides itself on creatingĀ hyper-realistic, immersive entertainment experiences. Its motion seats can be found in movie theatres, video games, virtual reality applications, themed entertainment projects and professional simulation.

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