Digonex, an expert in dynamic pricing solutions that provide visitor attractions with customised and automated systems to drive revenue, has announced it will present an IAAPA webinar on dynamic pricing in partnership with Oakland Zoo. Titled How to Achieve Financial, Strategic & Operational Success, the online event takes place on 11 September from 11 am to 12 pm ET.
Harry Tomasides, chief revenue officer at Digonex, and Sarah Scates, director of membership and admissions at Oakland Zoo, will lead an informative IAAPA webinar on how attractions can leverage dynamic pricing to achieve new performance heights.
Attendees will discover how leading organisations leverage pricing as a strategic tool to achieve various goals, including driving sustainable revenue growth, enhancing accessibility and guest satisfaction, and improving operational efficiency.
With over ten years of combined experience, Tomasides and Scates will share real-world examples and proven strategies for implementing dynamic pricing models that produce measurable results.
Actionable insights
In this virtual event, participants will learn what dynamic pricing is—and what it is not. They will discover how peer organisations are leveraging pricing strategies to meet their financial, strategic, and operational goals. The course also covers best practices for launching and maintaining a dynamic pricing strategy, as well as effective communication methods to support it.
In terms of key outcomes, attendees will explore strategies to enhance their business, including increasing yield and revenue sustainably, attracting more price-sensitive and last-minute customers, encouraging them to purchase tickets earlier, and accelerating the growth of season passes and memberships.
These efforts help reduce risks by enabling faster market responses and shifting attendance from peak to off-peak periods, ultimately improving the guest experience.
This event is designed for leaders in attractions, such as museums, zoos, aquariums, and tour operations, as well as professionals working in marketing, ticketing, revenue management, and guest experience. It is ideal for anyone interested in exploring or refining their pricing strategies.
To register, please click here.
The Digonex team will also be attending the AZA Annual Conference in Tampa, Florida, taking place from 13 – 19 September.
