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Semnox Supplies Parafait Applications Suite to Clacton Pier, UK


Clacton Pier, UK one of the largest entertainment and amusement centers located at Clacton –on- Sea in Essex signed up for Semnox’s Parafait Applications.

Clacton Pier offers a multitude of themes and settings, both indoor and outdoor which include Sea Views, Pier Rides, Aquarium, Bowling Alley, Bar and Restaurant with Grill, Jet Boat Rides and Fishing.  Perfect for a day out with the family, Clacton Pier has been one of the most successfully running Entertainment centres in the United Kingdom.

Semnox will be deploying its state of the art Outdoor Waterproof Wireless readers for rides, Self Service Kiosks for customers to purchase new cards, top up and recharge cards with integrated card dispenser, bill acceptor and receipt printer along with a complete Kitchen Display System to manage their Restaurant and Digital Signage to display Menu’s and Ad’s. Clacton Pier will also for the first time use Semnox’s Android based mobile Point of sales, a first of its kind in the industry to issue new and top up cards on the go.

“Considering our complex operations, we wanted a single system that could control the entire centre including our indoor, outdoor rides, restaurant and control the entry/ exit at our seaquarium. Semnox’s Parafait suite of applications was the only one close to what we wanted with a price that could make sense for us to implement a cashless solution. We are extremely delighted and happy in making this choice and look forward to working with Semnox to fully automate the operations at Clacton Pier, ” said Billy Ball, Managing Director, The Clacton Pier Company Ltd.

“We welcome Clacton Pier to our expanding customer base in Europe.  A consolidated system can enable higher performance via greater efficiency and effectiveness. The result is a system that is scalable and integrated throughout the Center, which will provide greater access to tools and data to support strategic business decisions, ” said Umesh Prabhu, Vice President, Semnox Solutions. “We look forward to working with Clacton Pier in streamlining their operations.”

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