Leading design firm Falcon’s Creative Group has appointed Daryl White as its new VP of Global Licensing and Business Development.
The Orlando, Florida based creative services firm is a world leader in the design and production of themed experiences. It recently won an IAAPA Brass Ring Award for its work on Heroes & Legends featuring the U.S. Astronaut Hall of Fame.
In his new role at Falcon’s Creative Group, Daryl White will be responsible for licensing the variety of intellectual properties (IPs) that Falcon’s Creative Group has developed. He will also promote and license a number of products created by Falcon’s. These include the Suspended Theatre, the Spheron Theatre, the Circumotion Theater together with 4D Dark Rides.
In addition, White will develop new business for all of Falcon’s Creative Group. This includes the promotion of design services, media development services, and new product development.
Daryl White instrumental to success
Cecil D. Magpuri is president and chief creative officer at Falcon’s Creative Group. He says, “The Falcon’s team has worked with Daryl for a number of years. We have therefore seen firsthand just how instrumental he will be to our continued success. In fact, Daryl is already familiar with many of our products, and has assisted with the marketing of our Circumotion Theater in the past. We are excited to have him onboard and look forward to working more closely with him as an official member of our team.”
White says that Falcon’s Creative Group team’s cutting-edge work with technology is what attracted him to his new role. These include Augmented Reality (AR), Virtual Reality (VR), and Mixed Reality (MR).
White says, “I have a tremendous respect for the Falcon’s Creative Group team, and I also love the culture here. As someone who is always striving to push the envelope with new technological developments, I relate deeply to the team’s desire to provide top-quality, game-changing products.”