Herschend Enterprises has announced the formation of a new operating company, Herschend Live. The company will be focused on sports and live entertainment.
Herschend Live will be the fourth operating company under the Herschend Enterprises umbrella.
Herschend Enterprises focuses on wholesome family entertainment. Its operating companies include Herschend Studios, the Harlem Globetrotters and Herschend Family Entertainment. Herschend also recently acquired Pink Adventure Tours.
Each company offers environments and experiences that allow families to connect in meaningful ways.
The Harlem Globetrotters are the first Herschend-owned property under the Live banner. Herschend purchased the Globetrotters in October of 2013. The team has entertained over 148 million fans in 123 countries and territories for the past 92 years. 
Andrew Wexler, Herschend Enterprises CEO, said: “We’re excited to launch the next phase of our business with the launch of Herschend Live. The success of the Globetrotters touring the world and staging consistently thrilling and profitable live events has served as the inspiration for this initiative, which we are confident we can replicate on various levels for other brands in the live event business. We will look to acquire or manage other live event proprieties under the success of the Globetrotter model on a global level.”
Globetrotter President Howard Smith will lead the new division. Smith said: “As global leaders in live entertainment we look forward to applying our expertise and business platform to new and innovative touring experiences.”
Smith was named president of the Globetrotters in January 2016.
For nearly six decades, Herschend Enterprises has operated with the purpose of bringing families closer together to achieve their motto, Creating Memories Worth Repeating®.
Jane Cooper is President and Chief Operating Officer of Herschend Family Entertainment Corporation (HFE). Last month, she spoke to Blooloop about Herschend Family Entertainment Corporation, sharing insights gleaned in over a quarter century in the sector.
Image Courtesy of Herschend Enterprises
