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JRA News Part 2: Ferrari World, C’MON, JRA Southeast Asia, KidzWorld and a New Website


News from theme park and attraction designers, Jack Rouse Associates.

Related: Jack Rouse Associates Profile/ An Out Of This “World” Attraction – Ferrari World Abu Dhabi Theme Park Opens/ Getting In the Game. What The Experiential Design Industry Can Learn from Today’s Gamer Culture 

Ferrari World Abu Dhabi Captures Chequered Flag

The JRA-designed Ferrari World Abu Dhabi has been recognised by both the design and film industries for its unique and innovative attraction design. Since the attraction opened in November 2010, it has created a buzz within the industry for and won numerous attraction design awards including Event Design Award’s Gold Winner for Best Permanent Installation not long after opening.

The attraction then went on to win IAAPA’s Best New Product Award and the film “Coppa di Sicilia” won two prestigious German awards: “The Deutscher Werbefilmpreis 2011 (German Commercials Award) in the Category Art Direction and the Deutscher Wirtschaftsfilmpreis 2011 (German Award for Corporate Films)”.

The awards are testament to JRA’s experiential design and realization ethos and illustrate the reasons that JRA are world-leading in the theme park development industry.

Jack Rouse Associates (JRA) themed designers for Golisano Childrens Museum of Naples (CMON)C’MON opens its doors for educational family fun

JRA have announced the installation and construction at Southwest Florida’s newest attraction, Golisano Children’s Museum of Naples (C’MON), is almost complete in time for its February 2012 opening. The family destination has been built to provide a “more include” family day out in Collier County and is the brainchild of Allyson Loos, who came up with the idea in 2002.

Theme park development experts, JRA, in collaboration with educational consultant Mary Sinker, provided the planning and design for C’MON and the theme park’s mission is “to provide an exciting, inspiring environment where children and their families play, learn and dream together.”

The museum will feature 12 galleries, covering a range of educational topics from history to weather is set over 30, 000 square feet of indoor and outdoor space.

For more information, visit

Jack Rouse Associates (JRA) theme park designers relocate JRA Southeast Asia officeJRA Southeast Asia relocates to an exciting new studio

JRA have revealed their recently relocated offices in Kuala Lumpur, Malaysia in new 28-storey in the Mont Kiara area of the city. Theme park developers JRA are amongst the first tenants in the new development and say that the 2000 square foot office is ideal for JRA Southeast Asia’s needs. The studio was designed by JRA Southeast Asia director Zarina Rafique, who also chose the 17th floor to match the number at the Cincinnati office.

Shahyryn Azmi, another director, believes that the move illustrates JRA’s excitement about the emerging Asia market in the industry and further thinks that JRA’s relocation to a bigger, more experimental studio space reflects the firm’s commitment to the market.

“Now JRA will be able to provide itself with a more effective/efficient base of operations for team members working on local/area projects and offer an even greater level of service to its Asia clients, ” Azmi enthused.

It’s a KidzWorld at National Science Centre of Malaysia

A new JRA designed kid’s attraction has launched the National Science Centre of Malaysia (Pusat Sains Negara), Kuala Lumpur aimed at children between the ages of 7-14 years. The 4000 square foot ‘KidzWorld’ exhibit has been completely planned, designed and implemented by JRA and is divided into five, themed, fun zones.Jack Rouse Associates (JRA) attraction designers for KidzWorld at National Science Centre of Malaysia

Visiting children will have the chance to climb through a massive, rocket shaped climbing structure, which greets them when they arrive in the science centre’s main atrium. Further activities include a ball park, a mirror maze and a range of fun, interactive opportunities.

The KidzWorld attraction has proved to be hugely popular since its opening last March and all of the activities have been designed to have educational value. Children have the opportunity to sharpen motor skills, improve hand-eye coordination and discover the worlds of physics, biology and motion through interactive play.

“For Kuala Lumpur residents and visitors alike, the National Science Centre, enhanced in the atrium by KidzWorld, exemplifies the best of experiential learning for children, ” said Shahryn Azmi, Director, Jack Rouse Associates (Southeast Asia) Sdn Bhd.

“JRA Southeast Asia is honoured to have worked on such an important project, and as a Malaysian parent myself, I’ve enjoyed taking my children to a destination full of fun things to do and reasons to return.”

JRA Launches New Website

Theme Park development world leaders, JRA, have announced that their new website has now gone live and will showcase JRA people and attraction design projects. The new site makeover has introduced a simplified navigation system, as well as brighter colours and a more photo-driven layout.
“We wanted our web presence to better reflect the personality of our people, projects and studio, ” said JRA’s Vice President of Marketing and Business Development, Shawn McCoy.

“We’re really proud of our people and our work, so that’s what drove the design of the site.” 

The new JRA site improvements also include bang up-to-date industry and company information alongside leisure industry articles which are “engaging and educational” in its new dynamic blog section.

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