Miral is responsible for the development and management of Yas Island in Abu Dhabi, one of the world’s fastest growing leisure and entertainment destinations. This year, the company is celebrating its 10th anniversary.
“The customer is at the heart of our business,” Al Zaabi said at this year’s blooloop V-Expo. “To thrive we must innovate and enhance our offerings.”
SeaWorld on track to complete in 2022
“We are driven by our purpose to create unforgettable experiences for our guests,” he added. “We dream big, and we seek out to do the unthinkable.”
Yas Island is on track to become a contactless destination through facial recognition technology called FacePass. “Digitisation is key, it cannot be ignored,” Al Zaabi said.
“It will drive the personalisation of experiences. Miral has pursued digital transformation, embracing the latest technologies. The pandemic further accelerated this.”
“Yas Island is on track to become a fully contactless destination through FacePass, and in the future, the digital and the physical will merge even more to create newer and more exciting experiences,” he added.
“Only last week, we announced the Noor initiative, our data analytics strategy to be rolled out across all of our assets.” Noor will help the company to “deliver personalised experiences for our guests”.
Yas Island is implementing FacePass
In addition to SeaWorld Abu Dhabi, Miral’s upcoming projects include Yas Bay Waterfront and the WB Abu Dhabi hotel. “Construction on SeaWorld continues, we are looking at a 2022 construction completion date,” Al Zaabi said.
Described by Al Zaabi as “the next generation of SeaWorld”, SeaWorld Abu Dhabi will feature the world’s largest aquarium. The Yas SeaWorld Research and Rescue Center is “the first of its kind in the UAE”, he said.
“The new generation, they want everything to be available on their phone, they want things to be faster and instant, and they want to have full control of their journeys with full personalisation,” he added.
“That’s my vision here on Yas Island, I want Yas Island to be connected.”