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Sally Corporation celebrates 40 innovative years with launch of new website

Sally Corporation celebrates 40 years with launch of new website

Leading creator of animatronics and interactive dark ride attractions, Sally Corporation, is celebrating 40 years in the themed entertainment industry with the launch of a brand new website.

The aim is to provide a quick, fun and easily accessible way to explore the company’s many products and innovations.

Users can choose between a variety of interactive navigation options as they explore 40 years of dark ride innovations and client results. They can also find out more about the latest products, the company’s turnkey process and its world-class team.

Sally Corporation celebrates 40 years with launch of new website

Each project is showcased in a number of ways, making it easier for visitors to discover how clients experience the firm’s value and ROI.

“We’re excited about our new website launch and the robust information it offers customers, partners and media,” confirmed Lauren Weaver, Marketing Director for Sally Corporation.  “We designed it to be an innovative, educational ride through our history, our processes and our people.”

More info, less effort

Updated site menu, navigation strategies and dropdown menus have all been optimised for both mobile and desktop. Thus, users gain more information faster, with less effort and reading.

In addition, a more creative user journey intends to reflect Sally Corporation’s innovative approach to developing quality dark rides for regional parks around the world.

In order to keep visitors in the loop with the latest news, the website will be updated on a regular basis. Updates will encompass product launches, business activity, corporate milestones and interface improvements.

“This site will grow as Sally continues building innovative, immersive, interactive attractions for theme parks and entertainment facilities worldwide,” added Weaver.

Founded in 1977, Sally Corporation started out as an animatronic production company to help market corporate brands in a unique and entertaining way. Over the past forty years it has grown into a global leader in the design and manufacture of immersive dark rides.

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Charles Read

Charles is Managing Director at Blooloop. He attends numerous trade shows around the world and frequently speaks about trends and social media for the attractions industry at conferences. Outside of Blooloop his passions are diving, trees and cricket.

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