Skip to main content

Scruffy Dog Ltd. Appoints Commercial Director, Deborah Eicher, to Drive Global Expansion


World-class experience design company, Scruffy Dog Ltd., has announced the appointment of Deborah Eicher to the role of Commercial Director.

Scruffy Dog Ltd. Appoints Commercial Director Deborah Eicher to Drive Global ExpansionEicher (left), who serves on the IAAPA Foundation's Board of Directors, has been tasked with driving the company’s expansion into global markets.

With 17 years’ commercial and marketing experience in the attractions industry, her most recent roles include Business Development Director at HB Leisure and President, Global Industry Relations and Business Development for Picsolve focusing on the US, Far East, and Middle East.

“I am very excited that Deborah has joined our team to lead our growth in the leisure and entertainment sectors, ” commented Scruffy Dog founder and Managing Director, Joe Bright.

UK-based Scruffy Dog Ltd. has provided design and build services to a raft of leading names in the entertainments sector including LEGOland Windsor, Alton Towers, Chessington Worlds of Adventures, Madame Tussauds and other Merlin Entertainments locations. The company also creates sets for film and television.

“I’m delighted to join Scruffy Dog Ltd at such an exciting time of growth and expansion into the global market place, ” said Eicher. “I feel fortunate to join a fresh innovative and creative team with world class design and manufacturing facilities.”

The company offers a turnkey design service as well as fabrication and on-site installation via two design studios in London and Birmingham, the latter also housing an 18, 000sq. ft. workshop.

State of the art equipment and services include 7-axis CNC robotic sculpting, 3-axis flatbed CNC cutting, dual component spray systems and spray-bake booths, wood & metal workshops as well as scenic painting.

“Deborah has key experience and connections in the industry to help us deliver our design and fabrication expertise to a broader array of customers. We especially look forward to expanding our design services in the United States, Middle East and Far East, ” adds Bright.

More from this author

Related content

Your web browser is out of date. Update your browser for more security, speed and the best experience on this site.

Find out how to update