Triotech, an award-winning creator of media-based attractions, has been chosen by Saudi Entertainment Ventures (SEVEN), a wholly-owned subsidiary of the Public Investment Fund (PIF), to develop a number of Transformers-themed attractions for its new entertainment destinations, including the flagship venue in the Al Hamra district of Riyadh city.
The latest interactive dark rides from Triotech will be installed at SEVEN’s new Al Hamra location as well as at two other destinations in the Kingdom.
SEVEN, which has been tasked with developing Saudi Arabia’s entertainment ecosystem, is investing SAR 50 billion to create 21 integrated entertainment destinations with over 150 innovative attractions across 14 cities. As part of this venture, SEVEN will bring the Transformers brand to its guests.
Dark ride will bring the world of Transformers to life
Visitors to the Transformers attractions will be completely immersed in the action-packed world of the legendary brand thanks to cutting-edge rides and compelling settings. There will be branded retail including specially created products as well as themed food and beverage to complete the whole visiting experience and make guests feel like they have really entered the Transformers universe.
SEVEN has appointed Triotech to develop Transformers-themed interactive dark rides for this project. The firm will be responsible for the rides’ design, engineering, manufacturing, and installation.
Damien Latham, chief attractions officer at SEVEN, says: ”We are excited to be working with Triotech to bring the Transformers attractions to our entertainment destinations, providing our guests with a one-of-a-kind attraction. SEVEN will continue to raise the standards of entertainment, creating innovative experiences for our guests by developing exceptional entertainment experiences in the Kingdom.”
Ernest Yale, president and CEO of Triotech adds: “We have an extensive track record in adapting global iconic IPs to interactive attractions which positions us as a partner of choice for SEVEN’s Transformers projects in Saudi Arabia. Triotech will leverage its global leadership in immersive experiences and its ability to deliver turnkey attractions to make this an experience that will bring the guests into the Transformers world.”
Earlier this month, Triotech opened a new interactive dark ride at Le PAL in France. The ride, Champi’Folies, from Triotech and BoldMove Nation, features the cutting-edge Smash & Reload attraction with TooMush theming.
