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Travis Kelce teams up with Six Flags as brand ambassador

NFL star to provide Six Flags social media content and more

six flags travis kelce

Six Flags has announced a new strategic partnership with NFL star Travis Kelce, who will now serve as the operator's brand ambassador.

Kelce's collaboration with Six Flags will involve marketing support for the company's portfolio of theme parks, including the supply of digital content across various social media platforms.


Additionally, Six Flags has the right to utilise Kelce’s name, image and likeness across a range of approved channels, including broadcast media, streaming platforms, and in-park marketing outlets.

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“Travis Kelce has been a lifelong fan of Six Flags, having grown up going to some of our most iconic parks with family and friends, so he is a natural ambassador to represent the Six Flags brand across North America," said John Reilly, president and CEO of Six Flags.

"His fun-loving personality, commitment to excellence and passion for the game have contributed to three Super Bowl titles on the field, and we’re confident they will score big with our guests as well."

NFL star to drive guest engagement

The collaboration with the three-time Super Bowl champion comes after Kelce teamed up with activist investment firm Jana Partners and other investors.

The group acquired a 9 percent stake in Six Flags with a plan improve the struggling theme park operator's business.

Kelce, who is engaged to Taylor Swift, said of his new role: "Six Flags parks were a hallmark of my childhood and the scene of some of my most fun and cherished memories, and I’m excited to team up with the company as it enters its next chapter."

"The Six Flags team is creating even more rides and attractions as it takes guest engagement to a new level," he added.

"I look forward to helping them continue to build excitement for their unrivaled portfolio of parks and introduce a new generation of fans to unforgettable experiences."

Six Flags is currently working to streamline its portfolio with the sale of seven theme parks to EPR Properties.

Following the transaction, Six Flags will oversee its remaining collection of 34 parks in 23 locations across North America, as well as its amusement park in Saudi Arabia.

Images courtesy of Six Flags