WhiteWater, a leading waterpark manufacturer, will supply its Vantage platform to Enchanted Parks, which will deploy the system at its eight parks across the US.
The newly formed entity is backed by EPR Properties, and its portfolio includes six recently acquired Six Flags parks.
Its selection of Vantage as its enterprise-wide visitor engagement and unification platform marks one of the most comprehensive guest technology integrations in the attractions sector.
The deployment is anticipated to go live in Q2 2026.
Aaron Mendelson, senior vice president of Vantage, says: "Enchanted Parks represents exactly the kind of forward-thinking operator that is redefining what guests expect from a visit.
"By unifying ticketing, payments, point of sale, property management, and guest engagement under one platform, we’re giving Enchanted Parks the ability to know their guests better, serve them faster, and create moments that keep them coming back.
"This is what the future of guest experience looks like."
Strategic deployment
The Vantage platform will provide an easy, personalised experience by linking every touchpoint of the visitor journey, from ticket purchase and park entry to in-park spending, loyalty rewards, and post-visit engagement.
This is achieved by unifying a carefully selected ecosystem of top-tier technology partners into a single, cohesive visitor experience.
With this deployment, Enchanted Parks demonstrates how the reinvigoration of its rides and guest experience is core to its strategy.
James Harhi, founder and CEO of Enchanted Parks, says: "We evaluated numerous platforms and the decision to partner with Vantage came down to their ability to bring everything together.
"Our guests interact with dozens of touchpoints during their visits; Vantage gives us a single view of their entire journey and, more importantly, the tools to make every moment count.
"Combined with best-in-class partners like TicketSpice, Zucchetti, and VersioPay, we’re confident this technology stack will set a new standard for our industry."
TicketSpice will manage all ticketing and distribution across the venues, and VersioPay will deliver secure, omni-channel payment processing throughout the parks.
Zucchetti's TCPOS will provide quick, reliable mobile ordering, kiosks, and pay stations for dining and retail transactions, and its Lodgical system will oversee resort operations and data integration, with a robust API for unified property-wide data.
Transforming the visitor experience at scale
The Vantage integration layer connects disparate systems to ensure data flows across the platform and every visitor interaction is part of a unified, real-time profile. Additionally, it includes features for both guests and operators, making everyone’s day more enjoyable.
At Enchanted Parks, these will include SmartPay for fast and frictionless transactions.
In-app ecommerce functionality, MyCart, will allow visitors to easily add upgrades, merchandise, and experiences from their mobile device
With MyPerks, visitors will be rewarded by a gamified loyalty experience spanning the company's entire portfolio.
GuestVue, a white-label, multi-park mobile app, will act as the visitors’ digital assistant. Visitors will be able to download the Enchanted Parks app, powered by Vantage, from Google Play and the Apple App Store ahead of the rollout.
The deployment will equip the operations teams with the SmartControl access control feature, which uses the same workflow regardless of visitor or ticket type to simplify entry across all eight parks.
It will also include TeamVue, which helps staff engage guests in person to enhance service and resolve issues. SmartNotify, which will deliver intelligent push notifications, SmartVue, a real-time reporting and data analytics suite, and Vue360, which will provide a 360-degree view across all Enchanted Parks operations.
Last year, WhiteWater was honoured with the 2025 Best New Product IAAPA Brass Ring Award for Wall Runner, a unique attraction that marked the first-ever lateral drifting experience in a water slide.
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