Area15 in Las Vegas, the world’s first purpose-built immersive entertainment district, has announced Bonnie Weber as its new president.
The former Palace Entertainment and Six Flags Entertainment executive brings decades of leadership experience spanning the global attractions and theme park industry.
"Bonnie brings a distinctive ability to expand Area15’s bold ideas into something that performs at a high level without losing what makes it special," said Winston Fisher, chief executive officer of Area15.
"As we continue to grow and introduce new experiences and attractions, her leadership will help us stay inventive, competitive and firmly ahead of where this industry is going."
Weber most recently served as chief operating officer at Palace Entertainment, where she managed a portfolio of 22 parks across North America and Australia.
Before that, she held several senior leadership roles at Six Flags Entertainment, including senior vice president of park operations. In that role, she oversaw operations across 26 parks and led more than 50,000 employees across North America.
"What drew me here is the opportunity to help shape Area15’s next chapter—growing the business in a way that stays true to its creative spirit while continuing to surprise guests and raise the bar for what’s next," said Weber.
Located parallel to the Las Vegas Strip, Area15 offers live events, immersive attractions, interactive art installations, distinctive retail, cutting-edge technology, and a range of bars and dining options.
Weber's appointment comes as Area15 continues its ambitious growth trajectory, including a pipeline of new attractions and experiences set to debut throughout 2026.
New president to "shape Area15’s next chapter"
More than 12 new experiences are set to open this year, including a Miniso outlet, House Rules, new F&B venues such as The Bowl, and the largest-ever Museum of Ice Cream.
Area 15 launched its expansion in August with the debut of the first Universal Horror Unleashed attraction.
Images courtesy of Area15
