“From humble beginnings as an art collective in Santa Fe, Meow Wolf is proud to open our second permanent installation at AREA15 in Las Vegas,” said Jim Ward, co-CEO of Meow Wolf.
“Omega Mart is a visionary project and an ambitious exhibit brought to life by the creative genius of our team of artists and collaborators. We can’t wait for visitors to see what we have in store.”
Omega Mart is billed as ‘America’s Most Exceptional Grocery Store’. It boasts four themed areas and 60 unique environments.
60 unique environments comprise Omega Mart
It also features interactive art, installation rooms, terrains and portals to other worlds, from artists including Beach House, Brian Eno, Amon Tobin, Shrine and Android Jones.
Visitors will begin the experience at Omega Mart, where they can explore products including Whale Song Antiperspirant/Antidepressant, Nebula Loaf, and Americanized Beef.
On the exhibit’s second level is Dramcorp, a fictional, family-owned business. The Tron-inspired office space is set in a labyrinth-style maze.
The Factory, a multi-level interactive playground, showcases Dramcorp’s bizarre operations and production procedures
The Projected Desert features cutting-edge immersive video projection artwork, taking visitors to psychedelic realms.
‘America’s Most Exceptional Grocery Store’
Omega Mart also includes a bar called Datamosh, which serves beverages such as the Meowjito, Old Fashioned Spray and The Source.
“The concept for Omega Mart has been a part of Meow Wolf since the very beginning, and we can’t wait to bring this expansive experience to Las Vegas,” said Emily Montoya, co-founder of Meow Wolf.
“Whether guests are operating machines in the Factory or transported to the Projected Desert via a trippy portal, Omega Mart is a truly interactive narrative experience.”
Wink World: Portals Into The Infinite, a new attraction by Blue Man Group co-founder Chris Wink, recently opened at AREA15.