blooloop's Festival of Innovation brings together the global visitor attractions industry to celebrate the creative ideas, products, and organisations that are driving the sector forward.
Registration is now open for the free event, which is taking place online from 21 to 22 January 2026.
"blooloop's Festival of Innovation is an incredible opportunity to devour insights on the past, present and future of immersive entertainment, museums and attractions." Judith HoSang, BerlinRosen, 2025 attendee
Join us to discover the winners of the 2025 blooloop Innovation Awards, presented with AREA15, and gain insights from expert speakers with 21 sessions across two days.
Sessions will cover topics ranging from the importance of shows and spectaculars in theme parks to reimagining the guest experience through design and storytelling, and the rise of nostalgia.
Presentations are set to include speakers from Merlin Entertainments, Detroit Zoo, The Franklin Institute, Chuck E Cheese, the Kennedy Space Centre Visitor Complex, and Kynren, and more.
"An interesting and inspiring few days of celebration, and an opportunity to hear more directly from some of the leaders in the industry." Ebona Eastmond-Henry, Niantic Spatial Inc., 2025 attendee
Further details are to be announced. Don’t miss out on the chance to discover the latest trends, technology and projects.
Register here.
The Innovation Awards
The Innovation Awards celebrate the extraordinary dynamism, ingenuity, and creativity that fuel the attractions industry.
The awards include 21 categories, spanning brand realisation, creative technology, and sustainability.
Winners are selected by a judging panel which includes thought leaders and industry experts from some of the world's top visitor attractions. They look for the most creative products and ideas that will shape the future of the visitor experience.
Plus, we will reveal the winner of the Best in Show award.
2025 Innovation Awards judge Philipp Edelmann, head of attractions | experiences at Netflix, says: "It's thrilling to see so much creativity and innovation in one place.
"Being a judge for the blooloop Innovation awards gives me the opportunity to see cutting edge technology in attraction design first hand and to recognize some of the great visionaries of our industry."
blooloop thanks the sponsors of the Innovation Awards: AREA15, Blue Telescope, Lumsden, Christie, Huitt-Zollars, Museum Studio, SSA Group, Holovis, Forrec and QSAS.
