The British Museum has launched a £150,000 tender for a project to review and reimagine its brand and visual/vocal identity.
The project is part of the museum’s wider masterplan, which involves renovating and transforming the site, and building new storage and research facilities near Reading.
In its tender brief, the British Museum says now is the right time to “consider our vision and values, review our brand and move forward with a compelling new approach to how we communicate and present ourselves”.
The museum’s brand and identity project will be carried out in two phases. In the first phase, for which an agency has been appointed, research will be conducted to establish “the museum’s position in the global context”, the brief says.
This will be followed by “a brand audit leading to the creation of a brand strategy”.
For the second phase, the museum is looking for a partner to transform its new vision and values, as well as the first-phase brand strategy, into a new visual and vocal identity.
“This identity should comprise a clear system that conveys the brand idea and narrative in such a way that it can be used and applied consistently to internal and external products and services, across our many audiences, locally, nationally, and globally,” the brief says.
The deadline to apply for the project is 5pm on 3 February 2025.
British Museum transformation
In December, the British Museum announced that architecture firm Studio Weave will design its new visitor welcome pavilions and forecourt after winning a design competition.
“As the most visited building in the UK, and one of the top three most visited museums in the world, first impressions count,” said Nicholas Cullinan, director of the British Museum.
The British Museum is also looking for an architectural team to transform more than a third of its gallery space on the building’s western side. Five teams have now been shortlisted.
Images courtesy of the British Museum
