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Cultural change and sustainability, with the V&A and Puy du Fou

Find out how the world’s most famous design museum and the home of the theme park spectacular instil sustainability into their DNA.

greenloop V&A Puy du Fou cultural sustainability

greenloop, a new online event taking place 20-21 April, 2021, is the world’s first conference looking specifically at sustainability in visitor attractions.

Our international line-up features speakers leading sustainability programmes at some of the world’s leading visitor attractions, from major museums to theme parks and Expos, who will outline best practice, highlight key initiatives and developments. See our agenda here.

Our Cultural Change session is at 11:15am BST on Tuesday 20 April.

The V&A

Sara Kassam, Sustainability Lead at the V&A Museum, London joins greenloop to talk about how the world’s most famous design museum is instilling sustainability into it’s culture and practices.

Sara Kassam V&A greenloop

Sara has worked in sustainability at different levels from strategic planning to practical implementation, in the higher education, local government and charity sectors. She loves connecting people and ideas to make positive change happen.

She has experience of policy, governance and behaviour change, with a particular focus on connecting people and ideas to catalyse action.

Puy du Fou

Guillaume Allaire Puy du Fou greenloop

Guillaume Allaire is Director of International Affairs, Puy du Fou and CEO of Puy du Fou Nederland.

Guillaume is a Saint Cyr alumnus, the foremost French
military academy. He holds an International Relations
master’s degree and an Executive MBA in Strategy and
Operational Management from the French War College. He
served for 15 years in the French Army, either at the head of
operational units or leading international projects.

Being fond of Puy du Fou since his childhood, he joined the group in 2014 in order to supervise its international development. Guillaume is also CEO of Puy du Fou Nederland, a subsidiary operating Puy du Fou’s shows in Netherlands

Sustainability is baked into the DNA of Puy du Fou, says Guillaume. He will explain how  sustainable practices have been hard wired into historical spectaculars at the best theme park in the world“.


We recognise these are challenging times for many in our industry and so have £24 (incl UK VAT) tickets for operators, institutions, students and job seekers.

Standard tickets are available at £72 (incl UK VAT) each.

Blooloop is supporting EARTHDAY.ORG and has committed to plant a tree for every greenloop ticket sold, and in addition donate 5% of our ticketing revenue to EarthDay’s climate literacy programme.


All sessions will be live. Recordings will only be available to ticket holders.

Thanks to our sponsors

A huge thank you to our sponsors. Without their support we would not be able to put on this event.

Gold sponsors


Silver sponsors

Want to sponsor this session? See our sponsorship opportunities here.

We also have some low maintenance, high impact, great value options for suppliers who would like to showcase their green innovations.

greenloop buy tickets here

Please contact Alice at

Be part of the solution for the planet – join the conversation at greenloop and help future proof your business and the industry.

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Rachel Reed

Rachel Read

Rachel is Finance Director. She has a degree in engineering from Cambridge University and qualified as a Chartered Accountant at Deloittes in London. She worked in finance in industry for twenty years. She oversees our news and also manages our events.

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