QLINE Consulting, a specialist consultancy in ticketing, tourism and technology, has announced the launch of Ticketing Ready, a digital platform developed in partnership with b2me Tourism Marketing.
The platform is free for attractions and helps them to understand their ticketing needs better, enabling them to engage the right vendors more quickly and with more confidence.
Carly Straughan, director at QLINE Consulting, says: “We created Ticketing Ready because we saw a disconnect between what attractions needed and how vendors were being approached.
“This platform equips both sides with the clarity and tools they need to make better, faster decisions, with fewer missteps and more successful partnerships.”
Mike Newman, managing director of b2me Tourism Marketing, says: “Collaborating with recognised booking systems expert, QLINE Consulting, was a logical next step for b2me, as we expand our industry support into this key area of supplier and vendor engagement.”
Purpose-built for attractions & vendors
The Ticketing Ready toolkit is designed to be easy to use in a typically complicated and jargon-heavy industry.
For attractions, it includes:
- Business brief generator. Attractions can instantly produce a professional summary of ticketing requirements to share with suppliers.
- Free requirements toolkit. A guided survey helps attractions define their business and technical needs, such as access control, membership management, or POS integrations.
- Jargon buster and explainer videos. Using plain language, these resources help operators to understand common industry terms and system features.
- Vendor listings. Attractions can find specialist ticketing vendors and compare them by sector, size, and system functionality.
For vendors, the platform features:
- Custom vendor listings. Users can promote services, ideal client profiles, and explainer content directly to a qualified audience.
- Educational integration. By adding content to the platform’s learning tools, suppliers can better inform potential clients.
- Lead generation tools. Vendors can connect with interested attractions and receive their briefs directly.
The demand for improved digital infrastructure in the tourism industry is growing, as evidenced by the 38 million inbound visitors in 2023 and the more than 6,500 tourist destinations in the UK alone.
With Ticketing Ready, both independent small attractions and larger operators can find solutions that meet their needs, while vendors have access to a smarter, more qualified sales pipeline.
The platform is now live.
QLINE Consulting helps visitor attractions identify and implement technology solutions to help increase revenue and grow their business. This ranges from online ticketing to onsite POS, CRM or marketing solutions.
For example, in a project for Painshill Park, an award-winning 18th-century landscape garden in Cobham, Surrey, UK, the company issued a ticketing, membership, retail and catering software request for proposal (RFP).
