Ticket Tailor, a leading self-serve event ticketing platform, has released its 2023 Annual Fireworks Night Report, which explores the data gathered from the online ticket sales for hundreds of fireworks events using the platform.
Rocketing attendance & revenue
Fireworks Night (also known as Bonfire Night and Guy Fawkes Night) has remained the UK’s ninth most popular National or Religious event.
The 2023 Fireworks Night Report finds that:
- Since 2022, the number of fireworks events selling tickets on Ticket Tailor has increased by 21%.
- The average audience size of a fireworks display has grown by six percent, with events now commonly selling more than 1,300 tickets.
- The average ticket sales revenue per fireworks event has increased by 11%, reaching an astonishing £11,000 in 2023.
- The average ticket price (excluding complimentary tickets) is £8.45, an increase of five percent over 2022.
- Schools tend to be the community groups which organise the most Fireworks Night events, making up 46% of the events. Sports clubs were found to organise 19%, with the Scouts at nine percent, Round Tables at eight percent, and other groups, such as councils, venues and promoters, at 18%.
- Taking a closer look at the sports clubs running Fireworks Night events, Ticket Tailor found that cricket clubs organised the most at 58%, with rugby clubs coming a close second with 33%.
The results show strong growth in Fireworks Night events, with increases in size, revenue, and attendance.
George Follett, commercial director of Ticket Tailor, comments: “It’s been another huge Guy Fawkes night at Ticket Tailor, with hundreds of shows being powered by our ticketing software. It was a tense year for Fireworks Nights across the country as Storm Babet and then Storm Ciarán loomed over much of the UK. Fortunately though, as the weekend of 3rd-5th November approached the winds and rain largely dropped off and fireworks shows could put on the displays ticket buyers were hoping for.
“This uncertainty around the weather led to a late burst of sales, but ultimately it was a successful year of ticket sales and fundraising for displays across the UK. As we dived into the numbers behind this year’s displays it was great to see larger crowds and more money raised for good causes. More often than not it’s organisations at the heart of the communities putting on the displays for a good cause – schools, sports clubs, Round Tables and Scout organisations deserve a particular shoutout.”
Ticket Tailor customer Kyle McGill, organiser of the annual Billericay Round Table Fireworks Display, shares: “Running the largest fireworks show in Essex is demanding but great fun. Fireworks planning has come a long way over the last 10 years where all tickets were sold on the gate. With Ticket Tailor, we knew we had achieved our break-even point before we even started setting up, which takes a huge stress off and makes the event even more enjoyable for all the hardworking volunteers.”
Ticket Tailor recently revealed details of how it helped Stonepitts Farm sell out tickets to its annual folk festival in less than an hour, setting a new record for the event promoter and British singer-songwriter Dan Clews.
