To announce the official opening date of its new dark ride, ‘The Curse at Alton Manor‘, Alton Towers petrified the public inside a giant haunted doll’s house.
The Curse at Alton Manor, Alton Towers’ most immersive dark ride to date, will launch at the theme park in Staffordshire on 18 March.
At the world’s first pop-up haunted doll’s house, guests searched the house for creepy clues to find out more about what the dark ride will offer.
The eerie experience ended with the first sighting of Emily Alton, the child from Alton Towers’ original haunted house, which first opened in 1992.
“The British public remain gripped by a desire to be shocked and surprised,” said Bianca Sammut, Alton Towers Resort‘s divisional director.
“We hope we haven’t given too many people nightmares with their first taste of The Curse at Alton Manor and their introduction to Emily.”
The mysterious attraction appeared at the Isle of Dogs in London. Visitors enjoyed a series of sinister messages written across a dark corridor and were chased by a “giant mangled teddy”.
The Curse at Alton Manor will use special effects and visuals that have never been seen before in a UK theme park.
Creepy clues and “mangled teddy”
These include petrifying projection mapping technology that will put riders inside Emily’s own doll’s house, as well as mirrors that play tricks and blur the line between reality and the child’s demonic world.
“If visitors thought this haunted doll’s house was impressive, they will be in for a serious surprise this spring,” Sammut added.
“If you feel you’re brave enough, join us from March 18 to uncover the secrets of her transformation from a once sweet and curious child to a vessel of evil.”
The Curse at Alton Manor replaces the Duel attraction. Merlin Entertainments’ retired chief development officer Mark ‘Fish’ Fisher said the new haunted house will be “more like the original”.
Image: David Parry/PA Wire
