Merlin Entertainments has joined forces with Paramount to create the UK’s first and only Paw Patrol land for Chessington World of Adventures.
The multi-million pound land will open in 2026 at the UK theme park. It is inspired by Paw Patrol, a leading preschool brand in the UK and globally.
The collaboration is part of Merlin’s strategy to work with leading IP owners to bring these brands to life in location-based entertainment (LBE) settings.
Adventure Bay-themed land for UK theme park
For the 1.4 acre-land at Chessington, Merlin and Paramount will develop four Paw Patrol-themed rides, including an entry-level roller coaster, as well as play areas and character experiences.
Themed to Paw Patrol’s Adventure Bay, the immersive land will also include a dedicated food and beverage outlet, and a customised retail store.
Fiona Eastwood, CEO of Merlin Entertainments, said the partnership “reinforces our position as the preferred partner for the world’s most beloved brands and builds on our expanding offer to families with younger children, who are a key audience for us as part of our future growth plans”.
Marie Marks, SVP of global experiences at Paramount, said: “Chessington World of Adventures and Nickelodeon have a deep commitment to creating entertainment that families can enjoy together, and we are delighted that this new themed land will immerse young visitors in their very own Paw Patrol adventure.”
Produced by Spin Master Entertainment, Paw Patrol follows the adventures of Ryder and his team of rescue puppies; Chase, Marshall, Rubble, Skye, Rocky, Zuma, Everest and Tracker.
Ahead of the launch of the new land, Paw Patrol characters Chase, Skye and Rubble will be at Chessington for a new meet-and-greet experience from 24 May.
New Paw Patrol experiences at Chessington
In September, Marshall will join the pups to launch another event at Chessington with a park trail and more meet-and-greet experiences.
Howard Ebison, divisional director of Chessington, said: “Our purpose at Chessington is to be the UK’s greatest place for young families to create lifelong memories.
“As one of the world’s leading pre-school brands – delighting children across the globe with the stories of Adventure Bay – the power and appeal of Paw Patrol is unparalleled.”
Images courtesy of Merlin and Paramount
