Hasbro has unveiled the first-ever Nerf-themed land at Beto Carrero World in Brazil, set to open with new attractions and experiences next month.
Launching on 12 October, Nerf Mania is a 14,000-square-metre land offering family-friendly rides, a themed restaurant and a Nerf shop.
"This fully immersive experience really leans into the social, active play lifestyle that Nerf has been known for over its nearly 55-year history, all while encouraging friendly competition between family and friends," said Matt Proulx, vice president of global experiences, partnerships and music at Hasbro.
Nerf Mania to expand in future
New experiences in Nerf Mania are the Nerf Arcade, as well as the Super Soaker Splash aquatic attraction and Spin Blast Adventure disc ride, both imported from Italy.
"This marks the largest investment in Beto Carrero World's history. It took us 31 years to reach this level of international entertainment standard," said Alexandre Von Janke Murad, president of the theme park's board.
"It's a source of immense pride, as my father always drew inspiration from the magic of overseas parks. And I can confidently say, there's much more to come."
As above, Beto Carrero World and Hasbro plan to expand Nerf Mania in the future. Beto Carrero World is the largest theme park in Latin America. It features nine themed areas and more than 100 attractions, including coasters, family-friendly rides and live shows.
Hasbro is busily expanding its portfolio of location-based entertainment (LBE) experiences. The latest Nerf Action Xperience is coming to Pigeon Forge, Tennessee in fall 2024. Europe's first Nerf-themed FEC recently debuted in Manchester, UK.
Meanwhile, Merlin and Hasbro are to open mainland Europe’s first standalonePeppa Pig Theme Park next year in Günzburg, Germany.
"We have so much in store for Peppa’s big anniversary year in 2024 – and cannot wait for guests of all ages visiting Bavaria to create lifelong memories with Peppa and her friends," said Proulx.
Images courtesy of Beto Carrero World and Hasbro
