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Experience MediaMation’s next gen immersive MX4D theatre seating technology at CineEurope

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Experience MediaMation's next gen immersive MX4D theatre seating technology at CineEurope

Interactive experience specialist, MediaMation (MMI), is giving attendees the chance to experience its MX4D® theatre seating in action at CineEurope 2017.

The event in Barcelona is the official convention of the International Union of Cinemas (UNIC) and runs from 19-22 June at the Centre Convencions Internacional Barcelona (CCIB).

The MMI team will be demonstrating the technology that drives its landmark 4D cinema experience, the MX4D® Motion EFX Theatre at Booth 623.

Experience MediaMation's next gen immersive MX4D theatre seating technology at CineEurope

Coca-Cola is also bringing its branded MX4D POD to CineEurope again. The POD is MMI’s ground-breaking, location-based, mixed-reality immersion branding tool. Dubbed the most advanced consumer-engagement technology available it also offers analytics.

Key features:

  • 6 high-visibility areas to sell advertising space on the Pod
  • Analytical reporting capabilities identify real-time, rider-activation status
  • Client content is programmed to the immersive MX4D® seat technology
  • The MX4D® motion EFX technology is a worldwide phenomenon in cinema
  • The MX4D®POD may be enjoyed by patrons of all ages
  • Content-ready for 2D, 3D or Virtual RealityExperience

Experience the MX4D Lobby POD in action at CineEurope in the Coca Cola Pavilion.

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Charles Read

Charles is Managing Director at Blooloop. He attends numerous trade shows around the world and frequently speaks about trends and social media for the attractions industry at conferences. Outside of Blooloop his passions are diving, trees and cricket.

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