Interactive experience specialist, MediaMation (MMI), is giving attendees the chance to experience its MX4D® theatre seating in action at CineEurope 2017.
The event in Barcelona is the official convention of the International Union of Cinemas (UNIC) and runs from 19-22 June at the Centre Convencions Internacional Barcelona (CCIB).
The MMI team will be demonstrating the technology that drives its landmark 4D cinema experience, the MX4D® Motion EFX Theatre at Booth 623.
Coca-Cola is also bringing its branded MX4D POD to CineEurope again. The POD is MMI’s ground-breaking, location-based, mixed-reality immersion branding tool. Dubbed the most advanced consumer-engagement technology available it also offers analytics.
- 6 high-visibility areas to sell advertising space on the Pod
- Analytical reporting capabilities identify real-time, rider-activation status
- Client content is programmed to the immersive MX4D® seat technology
- The MX4D® motion EFX technology is a worldwide phenomenon in cinema
- The MX4D®POD may be enjoyed by patrons of all ages
- Content-ready for 2D, 3D or Virtual RealityExperience
Experience the MX4D Lobby POD in action at CineEurope in the Coca Cola Pavilion.