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RCI to launch new brand identity at IAAPA Attractions Expo

ropes courses incorporated new brand identity

Adventure attraction specialist, Ropes Courses Incorporated (RCI) is set to launch its new brand identity at the IAAPA Attractions Expo in Orlando.

The new brand identity is designed to strengthen consumer recognition and act as a mark of excellence across RCI’s expanding range of products and innovations.

As its name suggests, when Ropes Courses Incorporated launched in 1989, it focused on designing and installing traditional ropes courses to provide a physical and interactive challenge for children, teens, and adults.

Since then, RCI has expanded and innovated to meet constantly evolving consumer demands with installations in 30 countries around the world. Designed to operate without the use of cables or the need for participants to clip and unclip themselves while in the air, each Sky Trail, Sky Tykes and Sky Rail is easy to use and requires minimal staffing.

RCI booth to feature full-size Sky Trail ropes course

While the RCI name has not changed dramatically, the addition of the full word ‘incorporated’ is intended to reflect the broader range of products on offer.

“Our expectation is that the updated name will reinforce the new direction we’ve been heading in recent years which includes a broader line-up of interactive attractions that will appeal to a wider audience,” says Jim Liggett, RCI’s President and Founder.

According to the company, the new brand identity will be fully integrated in 2019.

“Introducing RCI’s new brand at IAAPA this year will be exciting for staff and customers as we celebrate how far we have come, and the opportunities for our future,” adds Jon Weston, Vice President of Sales & Marketing. “We hope this sleek new look captures our enthusiasm for the future while cementing our position as frontrunner in the amusement attractions industry.”

Recent developments at RCI include the integration of the curved Sky Rail, the development of challenging new elements, bold colours, and themes tailored to complement a buyer’s location.

IAAPA Expo attendees can check out these latest innovations and challenge themselves on a full-sized Sky Trail with a 180° curved Sky Rail at RCI’s Booth #5730.

In addition, RCI will be showcasing 8 popular Clip ‘n Climb climbing walls and the child-friendly Sky Tykes featuring its own Sky Rail.

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Charles Read

Charles is Managing Director at Blooloop. He attends numerous trade shows around the world and frequently speaks about trends and social media for the attractions industry at conferences. Outside of Blooloop his passions are diving, trees and cricket.

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