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Zamperla to operate Eataly World FEC in Bologna

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FICO Eataly World

Described as “a theme park for foodies”, FICO Eataly World opened last year in the Italian city of Bologna. As from 2019, it will also feature rides and attractions to keep younger visitors happy, courtesy of Zamperla.

The leading ride manufacturer, based less than two hours away in Vicenza, will supply 13 attractions as part of a new FEC project. In addition, the 6,500 square metre expansion will feature a show arena, food point and shop. Zamperla will operate and manage the entertainment centre once it opens to the public next autumn.

FICO Eataly World

All the fun of the farm

FICO guests will enter the new area through the back of a farmhouse building. Specifically targeted at children, the FEC will be themed around an Italian farm where an eccentric character and his crazy animals run riot. Zamperla Group has entrusted the design and the development of the facility to previous collaborator Team Park Project.

Eataly World is a top player in the food industry, and Zamperla the world top player in the amusement field. Isn’t it a perfect recipe?

“We are proud of our partnership with Mr Farinetti, founder of FICO Eataly World, particularly because it’s a completely Italian partnership,” says Alberto Zamperla, president of the Zamperla Group. “Eataly World is a top player in the food industry, and Zamperla the world top player in the amusement field. Isn’t it a perfect recipe?”

Foodie heaven

With 100,000 sq m at its disposal, FICO Eataly World positions itself as ”the world’s largest agri-food park”. Guests can explore the site on foot or by bike as they discover the culinary story from field to fork. They will encounter over 40 trattorias, restaurants and street food kiosks in addition to more than 100 shops and a two-hectare agri-food farm.

Since opening in November last year, the destination has hosted 2.8 million visits and generated revenue of €50 million. The FEC, which will open year-round and create 60 jobs, is part of a wider expansion that also includes a 4-star hotel.

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Owen Ralph

Owen Ralph

As a Lead Features Writer for blooloop, Owen brings with him two decades of experience covering the amusement and attractions industry for trade publications, including World’s Fair, Coinslot International, Kirmes & Park Revue and Park World, where he spent 15 years as Editor. He is currently a member of the IAAPA EMEA Education Subcommittee.

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