Leaders in Out of Ocean Surfing and of world-class artificial wave technology, American Wave Machines, have announced a strategic partnership with Wirthlin, A Dentons Innovation Group Partnership.
Wirthlin-Dentons’ experience in sports, entertainment, media and international business experience will help AWM’s strategy for expansion and partnerships and accelerate the company’s international growth plans.
Commenting on the announcement, Bruce McFarland, Founder and President of American Wave Machines, said, “Our business and technology are unique and already succeeding in standalone surf parks, and retail and entertainment centers. With Wirthlin-Dentons as our partner, we have an incredible opportunity for expansion. Our vision is nothing short of a surf park in every major city in the world.”
Richard L. Wirthlin, Managing Director of Wirthlin-Dentons, added, “Out of Ocean Surfing is a powerful recreational, location-based entertainment experience and anchor attraction. American Wave Machines is positioned to play a leading role in this expanding market. The implications for the sport of surfing, professional, Olympic, recreational and exhibitionist, are incredible. We are excited to play a role.”