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Chinese streaming service iQIYI opens first tech-enabled theme park

New immersive attraction brings Chinese IP to life

iqiyi land yangzhou
Bea Mitchell
By Bea MitchellFeb 11, 2026 1 min read
Bea Mitchell
Bea is a journalist specialising in entertainment, attractions and tech with 15 years' experience. She has written and edited for publications including CNET, BuzzFeed, Digital Spy, Evening Standard and BBC. Bea graduated from King's College London and has an MA in journalism.
See Full Bio

Chinese streaming service iQIYI has opened its first iQIYI Land theme park, a technology-enabled attraction located in Yangzhou.

The new park utilises iQIYI's vast portfolio of TV and film brands to provide an immersive experience enhanced by cutting-edge technology.

Located in Yangzhou, the attraction is China's first immersive indoor theme park developed by a streaming platform.

iqiyi land yangzhou

It is part of iQIYI's strategy to expand its IPs beyond streaming and bring its content to life through physical, immersive experiences.

"At iQIYI, we have spent 15 years forging emotional bonds online," said Yu Gong, founder and CEO of iQIYI.

"With iQIYI Land, we're bringing that connection into the real world," he added.

"By blending original Chinese IP with immersive technologies such as VR and AI, we are pioneering a next-generation, interactive theme park deeply tied to our content.

"As demand for offline entertainment surges, we see iQIYI Land as a new driver for our long-term growth."

Blending Chinese IP and immersive tech

Covering approximately 10,000 square meters, iQIYI Land offers an immersive theatre attraction themed to Strange Tales of Tang Dynasty that combines VR, motion systems, scent, wind, sound and real actors.

Another experience utilises digital technology to recreate cinematic scenes from To the Wonder and Love Between Fairy and Devil.

Elsewhere, live theatrical productions inspired by brands including Mysterious Lotus Casebook integrate LED screens, rotating stages, projections and real actors.

Additionally, guests can take photos in themed locations from TV shows and films like The Knockout, To the Wonder and Northward.

iqiyi love between fairy and devil Love Between Fairy and Devil

Highlights also include live character interactions, multiplayer game zones, and themed F&B outlets and shops.

In December, iQIYI announced plans for its fourth theme park, located in Hangzhou. The company is developing new parks in Kaifeng and Beijing, too.

US-based streaming service Netflix is also expanding its LBE footprint with the new Netflix House venues.

Images courtesy of iQIYI

attractions technologythemed entertainmenttheme park designtheme park investmenttheme park managementchinaasiabrand experiencesimmersive experiences
NewsTheme parks
Bea Mitchell
Bea Mitchell
Bea is a journalist specialising in entertainment, attractions and tech with 15 years' experience. She has written and edited for publications including CNET, BuzzFeed, Digital Spy, Evening Standard and BBC. Bea graduated from King's College London and has an MA in journalism.
See Full Bio

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