Semnox Solutions, a provider of technology for the entertainment and amusement industry, has announced that it has been granted the US patent for its RFID Tag Roaming. This will allow for a more seamless guest experience for operators with two or more venues.
“We are excited to announce our RFID Tag Roaming Solutions, which provides an innovative approach to offering a seamless experience across all stores for multi-store amusement operators,” says Iqbal Mohammad, chief architect of the roaming solution at Semnox. “Our solution provides immense power to multi-store operations by creating a virtual cloud environment wherein the businesses are not risking connectivity issues that disrupt their operations.”
An all-in-one system
Customers can take advantage of a single user profile/account for venues with multiple stores thanks to Semnox’s innovative account roaming solution. As a result, they can use their entitlements, card balances, loyalty points, and membership perks at all brand-name retailers and continue to earn redemption points.
“Our operators were using several POS Systems as well as various 3rd party applications to operate their locations,” says Chris King, president of Monster Mini Golf, a 30-plus chain of family entertainment centres. “This was a barrier to effective management and analysis of our business, as we had no unification or top-level transparency.
“The Semnox system provided an all-in-one system that brought us all together, as well as incorporated new tools such as online booking/reservations and e-commerce.”
A scalable solution
The software-only solution is able to synchronise local activities with a cloud database, making them instantly accessible to other retailers. The solution’s on-demand functionality can also offer just-in-time roaming when needed. This function reduces expenses and offers a practical answer for multi-unit venues.
“This approach eliminates the need for expensive hardware and database software feature costs, reducing the total cost of ownership,” says Mohammad. “The solution is scalable and can be used in small-band stores or corporations with hundreds of stores.”
Moreover, stores can be divided into auto-roam clusters to create region-based zones with higher roaming activity. The most recent information is made available to all stores in the zone while reducing network traffic and storage requirements by limiting synchronisation activity to predetermined zone levels.
“We needed something that gave us all the functionality within the industry that was tailor-made to us from party booking to game card system interactions and redemption points, and loyalty programs. Semnox was the only solution that’s really covered every piece of that without having to integrate other software,” says Mike Abecassis, owner of GameTime, a multi-unit entertainment venue located throughout Florida.
Businesses now have more control over operations from their corporate headquarters because of the solution’s two-way synchronisation between the cloud and the storefronts. When used in conjunction with e-commerce, Tag Roaming can assist in developing items and launching campaigns from headquarters to all locations.
The company also recently implemented its Parafait suite of solutions, including self-service kiosks and RFID card readers, at Flipper Cinema and Arcade in Hollywood, Florida
