Trends and insight source Stylus has revealed 10 luxury travel trends for 2025, including the Ozempic effect, elegant AI, and ‘coolcations’.
As unveiled at the TTG Luxury Travel Summit last year, Stylus‘ top trends for 2025 range from play for all ages to elite souvenirs.
One trend is about rethinking the boundaries of age, as more and more older people enjoy younger lifestyles. At the same time, millennials and Gen Z are showing a desire for slower, restorative experiences.
‘Play for age’ is another major trend, and it reveals growing demand for joyful escapism for all ages, from adults’ playgrounds to immersive art installations.
Medical tourism for treatments and procedures is a burgeoning trend, Stylus says, as is the Ozempic effect – an increase in guests using GLP-1 medications while travelling.
Stylus has also identified elite nomads as a group of luxury travellers to cater to, as well as innovative and sustainable solutions to private jet usage as a key trend.
Additionally, the use of AI is increasing in the hospitality industry as operators attempt to provide a personalised and seamless experience.
Wellness and medical tourism trends
Circadian wellness is a further trend to watch, Stylus suggests. This comes as the global wellness tourism industry is predicted to reach $1.4 trillion in 2027.
As for ‘coolcations’, luxury travellers are moving towards cooler destinations to escape the intense heat caused by climate change.
Finally, status souvenirs will be big business, with affluent travellers seeking branded or elevated merchandise from their trips.
blooloop recently discussed technology and trends in the travel industry with Rafat Ali, founder and CEO of Skift, an information and intelligence brand for travel executives.
Images courtesy of Red Sea Global
